Twitter is offering strong incentives to advertisers to increase their spend on the platformafter many companies have chosen to suspend their advertising on the social network as a result of the changes introduced since its acquisition by Elon Musk.
As reported Thursday by The Wall Street Journal, Twitter has gone so far as to offer advertisers who commit to spending at least $500,000 on advertising for another half a million dollars for free.
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The company’s plan also includes promotions of this type, although with lower percentages, for advertisers with smaller investments, according to an email seen by the newspaper, which indicates that the offer is valid for operations that close until the end of this month. year.
Since the purchase by Musk, many advertisers have chosen to reduce or stop their advertising spending on the platform due to the continuous fluctuations in management and the fear that their promises of less content moderation could end up damaging their brands.
The system of verified payment accounts has also scared off some companieswho have seen how some users used this mechanism to impersonate their identity.
Twitter would have lost half of its main advertisers
At the end of November, and according to the US public radio network NPR, the little bird network had already lost 50 of its top 100 advertiserswhich this year alone had spent $750 million.
This week, Musk himself assured that Manzana -the largest US company by market capitalization- had “threatened” to also withdraw its advertising and to remove the Twitter application from its application store.
However, late on Wednesday Musk claimed to have had a good conversation with the technology’s chief executive, Tim Cook, in which several “misunderstandings” were clarified, including that of Twitter’s withdrawal from the App Store.
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EFE International news agency based in Madrid and present in more than 110 countries.