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About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
When we talk about buying and selling, many people always associate it with marketing and advertising, but not many know how much these strategies influence the consumer’s decision. Given this, a recent study showed what is the influence of these two branches in the lives of people when buying a product or service.
We can define as marketing, the system of researching a market, offering value and satisfying the client with a profit objective. This discipline, also called marketing, is responsible for studying the behavior of markets and the needs of consumers.
For its part, advertising is a set of communication strategies designed to share a commercial solution to an audience of potential consumers. Through visual, sound or textual resources, advertising seeks to attract and capture the attention of audiences and convince them to purchase a product or service.
In this sense, the world spends heavily on both of them, where a study conducted by eMarketer highlights that this industry generates millions of dollars, and around 516 billion dollars are spent annually on advertising in the media.
Likewise, data from Zenith show that North America is the main focus of investment in the sector, where the United States alone is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
He marketing and advertising influence the purchase decision?
A recently revealed investigation from the market research platform Appino, in collaboration with IPMARK, has carried out an investigation on the social perception of marketing and advertising, revealing that 73 percent of consumers recognize that their purchase decisions are viewed influenced by marketing and advertising.
Likewise, the investigation indicated that television, the press and radio are the channels in which a community, such as the Spanish, pay more attention to brand advertising,
In that same order, the study also indicates that for 58 percent of those surveyed between the ages of 18 and 24, advertising and marketing have an influence in some way, while for 19 percent of those it does influence in some way. remarkable.
The study points out that 59 percent of those surveyed consider that the main role of brands is to sell and do business, while 44 percent believe that their role is to create new needs to sell more of their products.
For their part, in terms of effectiveness, 67 percent affirm that the messages they receive through advertising are credible, with the Christmas campaign being the one they remember the most.
And this is how the life of the consumer can be seen shaped thanks to a good advertising campaign or marketing strategy, where today there are more channels to continue reaching users around the world with force.
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