The new and great experiment of adding advertising to the streaming application Disney Pluswill hit the service later this year, which means users will have the option to watch ads in exchange for a slightly cheaper plan, this could apparently be good news for all those subscribers on a budget, as Ad-supported plans give consumers a lot of flexibility to sign up for expensive services that they might otherwise have to skip over.
This is also part of a strategy to quickly increase subscribers, and while we still don’t know much about what the advertising plan of Disney Plusand its prices have not yet been announced, as well as how much advertising will be and how much it will be reflected in the service experience, or if it will resemble the plans of hbo max or peacockwhich offer discounted advertising plans that limit access to some content.
According to the plans of Disneywill help the service to reach between 230 million and 260 million of subscribers by 2024, those figures would make it approach the service with the largest number of subscribers, Netflixwhat Disney added during the Morgan Stanley Technology, Media and Telecommunications Conference this week, the senior executive vice president and chief financial officer of The Walt Disney Company, Christine McCarthysaid the company considers the advertising plan to be “a winner for consumers who want it.” consumers who could not pay [Disney Plus] otherwise”.
“It’s a family audience,” McCarthy said: “We will be very careful about the ads that we take, how we put them in our content”had their say on the ad content to be added, to which McCarty he noted that linear programming, like TV shows, often lends itself to natural pauses, but movies can be a bit more complicated. But McCarty states that the advertising experience will not be “jarring, off-topic, or off-brand”.
“We’re going to be very, very cognizant of this, and it’s going to be a different ad-supported platform than a lot of others simply because the nature of the service we’re providing is family-oriented.”. said McCarty.
Disney has already positioned itself as one of the biggest streaming services, but seeing that two leading services, how they are hbo max and Disney Pluslaunched ad-free and are now leaning on ad-based streaming to help boost their numbers, indicates a small shift in the premium service space, hinting at probably one day NetflixAlso consider it.