This Tuesday Walt Disney announced that it would have a new wave of mass layoffs as part of a cost-cutting campaign. Apparently he decided to start with the president of Marvel Entertainment, Isaac “Ike” Perlmutter.
According to The New York Times80-year-old Ike Perlmutter was informed by phone Wednesday that Marvel Entertainmentthe part of the company responsible for publishing comics, would be merged with larger business units of Disney.
A few weeks ago, Perlmutter had supported shareholder Nelson Peltz’s failed attempt this year to get a seat on the Disney board.
The Ike Perlmutter vs. Kevin Feige battle
Perlmutter was a controversial executive. In the 1990s, he seized control of Marvel Comics in a bidding battle against billionaire carl icahn quite discussed. Finally, in 2009 he sold Marvel to Disney for 4 billion dollars.
It should be noted that Marvel Entertainment No It’s the same as Marvel Studiosresponsibility of Kevin Feige.
However, Perlmutter became famous for his power struggle and envy towards the person responsible for the creation of the MCU. He was in the eye of the storm especially when he tried to fire Feige during Phase 2 of the Marvel Cinematic Universe.
The conflict reached such a scale that Disney CEO Bob Iger subsequently restructured Marvel in 2015, placing Marvel Studios under Walt Disney Studios and away from Perlmutter’s control.
This executive retained the title of president of Marvel Entertainment, responsible for the characters’ comics, games, digital media, and some consumer products outside of the MCU. Now, Dan Buckley, head of Marvel Entertainment, will report to Feige, according to Reuters.
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