Those led by Mickey Mouse are in luck. During its fiscal report for the third quarter of 2022, the company disclosed that Disney+ already has 221 million subscribers globally. With this number, therefore, have overtaken Netflixwhich recently reported 220.7 million subscribers.
The difference, despite being minimal, is very surprising because Disney+ did it in less than three years. Certainly, two completely different scenarios came together. First of all, Disney+ has not slowed down its growth rate since it was released in 2019. Netflix, for its part, is suffering a clear drop in popularity due to various factors. From the price increase in their subscriptions to the lack of quality content.
Disney + has been able to take advantage of the stumbling block of its main rival to surpass it without too many complications and in record time. A large part of the success of Disney + is, of course, due to the large amount of original content that its catalog offers. The platform has some of the most successful licenses in the world of training, including Marvel Y starwars.
“We had an excellent quarter with our creative and business teams driving outstanding performance across our domestic theme parks, huge increases in live sports viewership and significant subscriber growth across our streaming services. With 14.4 million subscribers of Disney+ added during the third fiscal quarter, we now have 221 million total members in our streaming offering,” said Disney CEO Bob Chapek.
Of course, the American company does not intend to take its foot off the accelerator after surpassing Netflix. The aforementioned manager stated that they will continue to “transform entertainment” by devoting efforts to creating “new and compelling” narratives. Without a doubt, their commitment to original films, series and documentaries has allowed them to take the top.
Disney + increases its prices, for now only in the United States
Chapek expects Disney+ subscribers to continue to rise, especially since they will launch their “cheap” subscription with ads. If all goes according to plan, this proposal will arrive next December. Of course, initially only to the United States.
Now, there is bad news in this regard. The cheapest Disney+ subscription in the United States, which is priced at $7.99, will go up to $10.99 per month. The $7.99 will become the ad-supported membership. Be careful, this cost restructuring is only confirmed for the North American country. Will we see these changes replicated in other territories? It is very probable…
Disney+ isn’t the only service to jump on the ad-supported subscription bandwagon. Earlier this year, Netflix confirmed the launch of an ad-supported plan. It will be released until 2023, although unfortunately it will not have all the content that we find in the rest of the currently available plans. The latter, by the way, will remain unchanged.