This year The Walt Disney Company celebrates its centennial with new collections and experiences. The year 2023 commemorates the storytellers who brought the excitement and magic of Disney to generations, and the fans and families who have held Disney to their hearts for the past 100 years. Everyone can share their favorite moments with the hashtags #Disney100 Moment and #Disney100.
An unmatched list of world-class licensees available in Latin America
The LEGO Group and Disney celebrate the anniversary throughout the year by inviting families to share in the excitement of stories, imagination and creative play that LEGO® Disney inspired in the 24 years since its launch. Through the quintessential creative medium that is the LEGO® brick, these two long-standing partners celebrate fan-favorite Disney moments, capture the magic of new and exciting Disney stories, bring friends and families together to dream, Build and create with magical new LEGO® Disney products and play experiences.
Fans can also celebrate 100 years of Disney with a dizzying array of commemorative collaborations dropping throughout 2023. Collections include popular apparel and footwear brands like Coach Y adidasmemorable jewelers like Pandora and big toy manufacturers like mattel, Hasbro Y funko.
Over the course of the Disney100 celebration, more collaborations from world-renowned licensees from the home, toy, fashion and more industries will be announced as Kimberly Clark, Havaianas, melissa, Liverpool (Disney Store in Liverpool Mexico), Walmart (Mexico, Central America and Chile), W Capsule (Mexico), cinemex (Mexico), alpine (Colombia), AC (Brazil), Creek (Brazil), pernambucanas (Brazil), live (Brazil), or apothecary (Brazil), Kalunga (Brazil), moving (Mexico, Argentina, Peru, Colombia, Central America and the Caribbean), spring papers (Colombia, Central America, Ecuador and Venezuela) and others.
Additionally, Disney Publishing presents several celebratory titles both globally and locally for readers and/or collectors seeking inspiration from Disney’s storytelling tradition.
Fans and families can join in the celebration by sharing their favorite memories from Disney, Pixar, Marvel, Star Wars20th Century and National Geographic using the hashtags #Disney100 Moment and #Disney100. These posts pay tribute and highlight the countless memories that Disney and its fans have created together over the last hundred years. Whether it’s a magical moment like meeting Mickey Mouse for the first time at the Disneyland Resort, a family night watching the Disney movie Enchantment, or having fun with fan-favorite toys from stars Wars or The Avengers, everyone is invited to share their own exciting moments in which they experienced the magic of Disney.
Live the emotion through video games
Disney is also celebrating its 100th anniversary with exciting updates and new content for popular games through a variety of in-game activations, content updates and social media activations. These include Disney Dreamlight Valley and Disney Mirrorverse. Additionally, the popular Match-3 game for mobile devices disney emoji blitz will kick off the celebrations with a new limited edition of emojis to be released throughout the year, including a Platinum Mickey.