Disney announced that it would cut $5.5 billion and eliminate about 7,000 jobs.
Sensory marketing focuses on the search for reactions in consumers by provoking stimuli in their senses.
In 2022, Disney generated revenue of about $82.7 billion, which was an increase of more than $15 billion compared to the previous year.
Disney theme parks They are one of the most recognized in the world, it stands out for offering magical and unforgettable experiences to its visitors. And it is that it has taken into account people who like fragrances, so it has an option that few know about with which perfumes from well-known brands can be customized and thus obtain a unique souvenir, in this way it also applies the strategy of marketing sensory Since surely when visitors smell the perfume they will remember their experience in the park and therefore the brand.
sensory marketing
He smell It is a sense that offers us a deeper experience, with which we can remember or keep memories through the years, it is also the sense that allows us to instantly relive the perception we have about a place, person or experience. In the world of marketing this is very used strategy that has in between smell. There are stores like Stradivarius that give off a striking smell in their establishments in order to attract people, in addition to saving the shopping experience, in the same way all This applies since when opening a product from the gift bag, a pleasant smell is perceived, this is an added value to generate a good customer experience.
Disney collaborates with perfume brands to provide the best souvenir
Disney it wants its visitors to have a good experience during their stay in order to make them come back, and with this it also wants you to remember the brand, so it is common to find endless souvenirs. However, it has also taken into account those who like fragrances and that is that a TikTok user known as “@Gabs Torres” has shared a hack that few know about, this allows you to customize your favorite perfume so that it is a souvenir only.
This user points out that for this you must buy the fragrance your taste in the French pavilion at Epcot. If the artist is available at that time, they will engrave something on the product, it can be personalized with a specific name or any other symbol. If the artist is not available, a request can be made for the personalized perfume to arrive at the applicant’s Disney hotel. Said customization has no extra cost; however, the user recommends tipping the artist. In addition to serving as a souvenir, it could also be a gift idea, the cost simply varies depending on the perfume chosen.
@chica.disney.gabs Personalized perfumes 😍❤️ A perfect gift ✨ #fragrance #disney #disneyhacks #disneytips #journey #disneyworld ♬ Mon Soleil (from “Emily in Paris” Soundtrack) – Ashley Park
The collaboration between Disney and renowned perfume brands is a smart strategy to offer your theme park guests a unique and memorable souvenir. This association allows Disney fans to take home a sensory memory that will constantly remind them of the brand. In short, this alliance represents a creative way to expand Disney’s product offering and thus also create memorable experiences for its customers. When the product runs out, the personalization of the bottle will be key for people to keep it.