The sale and purchase through the internet is one of the paths towards digital transformation, who promoted strategies of e-commerce they were the big winners last year. Data from the Mexican Association for Online Sales (AMVO) indicate that in 2020 electronic commerce registered an exponential growth of 81% versus 35% in 2019.
However, not everything is limited to electronic commerce or innovation in products and services, migration to digital means using technology as an enabler of new business opportunities for companies and organizations to increase their productivity with processing or management strategies. of data, which will give them the context and information for more effective business strategies.
Currently, we can catalog four types of companies with different levels of transformation:
– Beginners, their capacity is basic, they have computers, emails and some collaboration tools. There is no vision of digital processes;
– ConservativesThey have very strong digital skills and leadership, they analyze every step and take their precautions, they don’t want mistakes. This can be positive and also negative if they are overwhelmed by the competition;
– Fashionistas, they immediately implement all available technological innovations. These decisions can represent steps backwards due to the lack of analysis or requirements;
– Digital teachersThey are the leaders in digital transformation, they are clear about when, how much and where they want to invest, from their strategies they obtain great benefits such as greater efficiency, profitability, creation of new products and processes.
Undoubtedly, the consumer is the main motivator of companies to start the path to digitization, the change happens after several firm and safe steps, it begins with an in-depth internal analysis, what works and what does not work? are the projections in the short, medium and long term? Where do we see ourselves as a company? What are we offering in terms of consumer experience? Are we prepared to give the answers that the customer demands? What is our competition doing? What will we do to stand out from the infinite catalog? options available to the consumer?