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Nowadays, it is not enough to just have a presence in networks, but you must be able to take advantage of the large number of automatic channels that the community generates.
For today’s consumers, the shopping experience has become one of the main reasons for building loyalty.
Within an increasingly digital reality, consumers have become more demanding of the relationships that are generated with brands through digital and traditional aspects.
It is no secret to anyone that digital conversation has become the watershed of modern life, so much so that all sectors will be forced to integrate more and more technological processes into their routine processes, because today not only It is enough to have a presence within the digital normality, but also to know all the aspects that encompass growth, for which the use of digital technologies must be established, within growth strategies, not only as tools, but as a process that allows you to analyze the sales growth of each company, through digital technology.
Importance of companies having a digital presence
Today it can be considered that being within digital normality facilitates communication channels between prospects and customers, because it allows you to have more than one active channel, such as chat on your website, inbox, and platforms such as Facebook, Twitter, Instagram or TikTok, This is not to mention the main websites and landing pages, aspects that have even become as or more important than channels such as live telephony.
This is largely due to the growing number of Internet users active within the digital conversation, which to date today they are accounted for in an approximate figure of 5 million worldwide, who have become more and more demanding, not only before the actions of the brands, but in terms of the possibilities of contact and follow-up during the complete shopping experience.
Digital technology to know the growth of sales of your companies
Despite the fact that the digital reality has already been cemented within the current context, it is expected that this year, with the arrival of the reopening of physical activities in its entirety, various digital issues will arise, since it is expected that this year developments such as Artificial intelligence, software or bots for data storage and, mainly, the management of digital ecosystems that help improve the quality of the online experience, as pointed out by Roberto Kafati, CEO and founder of DEUNA.
“In 2023, society will increase the use of the opportunities that digital tools offer to obtain any product or service with the comfort and advantages that a single click offers. In this sense, the use of Artificial Intelligence will help to improve solutions and autonomous decision-making; In addition, the large number of digital services that exist will be reinforced by intelligent entities with which any need can be solved from a cell phone or computer”, Roberto Kafati.
“At DEUNA we detect the three main challenges that online commerce has: customer conversion, payment acceptance and fraud reduction, three limitations for the growth of companies and for the satisfaction of their clients; For this reason, we developed an ecosystem of SaaS (Software as a Service) products, which we call One-Click Checkout, which offers to pay in one step through an orchestrator that integrates the main means of payment, which increases the acceptance of purchases. considerably and customer satisfaction”, he adds.
That is why, at present, it must be considered that not only must have a presence within the digital conversation, but it must be possible to use these new tools to know the levels of reach that each strategy has and therefore how it impacts growth. of companies.
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