Just a couple of weeks ago, the ESA announced that, once again, E3 will not have a live event, so E3 2022 would be digital only, but the event itself has been called into question again. one more time. Journalist Jeff Grubb of GamesBeat suggests that digital E3 2022 could also be canceled.
Through a video on TikTok published today, Grubb suggests that E3 2022 will not be held, physically or digitally. The reason is already well known. On the one hand, pressure from other events with big sponsors like Summer Game Fest and The Game Awards, both commanded by Geoff Keighley, who increasingly take part of the big announcements of the year. For the other, the events of each publisher, with those who have learned to dictate their own work schedule outside of major events.
In this short video, Grubb also shows a prediction of events and content for the coming months completely ignoring the celebration of E3 2022. As usual after the outbreak of Covid-19, it would be the editors who set the media agenda.
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For the moment, the total cancellation of E3 2022 has not been confirmed by the ESA, we will have to wait for news in the coming weeks. There really isn’t that much time left until June, when it is usual to be held, so if it is canceled it should be announced in advance before all kinds of publicity agreements are signed and the participants agreed.