Industrialized cakes, stuffed or pie-type buns reached 7 out of 10 families in Mexico, in the year 2021. These data have been determined by a study carried out by the company specialized in market analysis Kantar, consulted by the Data Laboratory against Obesity (LabDO).
The study has added that of the total spending that Mexicans allocate to these products, those who consumed them the most were people of low socioeconomic levels, since together they represented around 60% of the outlay in the category.
This type of desserts is very popular throughout the country.
These types of cakes and desserts, the research notes, are popular across the country. However, it is the Metropolitan Area and Mexico City where the highest spending was recorded with 32%, followed by 20% in the Northeast.
This fact has been confirmed in an article by Revista del Consumidor in which it stands out that, globally, Mexico is the country that consumes the most cakes in the world: almost 20 kilograms per year, highlighting that this category of products is preferred as desserts, snacks between meals or as complements (or even substitutes) for breakfast or snack.
According to Forbes magazine, specialized in business and finance, this trend is on the rise. When analyzing the consumption of ultra-processed products, he says that one of the five main trends that are increasing in Mexico is the consumption of cakes, a market in which the Bimbo firm leads sales. The study has detailed that “pastries are an important part of Mexican cuisine, they are eaten at or as part of breakfast and as a snack. Although they are commonly preferred in restaurants and cafes, Grupo Bimbo’s packaged cakes represent 74% of total sales.
Cakes are in the Ensanut non-recommended food group
It should also be noted that the 2021 National Health and Nutrition Survey on COVID-19 (Ensanut) classifies the food groups as recommended and not recommended and, within the latter, is the group of snacks, sweets and desserts, in which sample indicates that they were consumed by 53 percent of preschoolers; 50 percent of girls and boys from 5 to 11 years old; 40 percent of adolescents and 26.6% of people over 20 years of age.
For its part, the World Health Organization (WHO) suggests that sugar consumption should represent less than 10 percent of total daily caloric intake, but also indicates that if it is reduced to less than 5 percent, which is equivalent to at approximately 25 grams, additional benefits will be obtained.