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Pollstar measured the impact that the health contingency had on the events industry worldwide.
These two cases show how important the events industry has become today.
A woman showed how, thanks to the old practice of buying tickets, her husband surprised her with a ticket to RBD, The same thing that he bought avoiding the virtual line that has unhinged many fans of the group, which will have various presentations in Mexico, the United States and various cities in Latin America.
The fact is part of a phenomenon of return to the venues by the audiences, who have made the events industry one that has seen phenomena such as the drop in income due to the pandemic, as reported bill of it pollstar, when measuring that internationally, this segment went from having revenues of more than five thousand 500 million dollars in 2019 to one thousand 200 million dollars in 2020, in the middle of the pandemic year. With these context figures, it is important to see how the post-pandemic events industry evolves, with cases like the ones we narrate below, where we discovered that there are new challenges to overcome in the industry.
Get tickets for RBD
Getting a ticket for RBD has become what seems like a high impact sport.because it forces consumers to get all kinds of resources to have tickets for one of the many presentations that will be made by the famous members of the novel that drew attention at the time, for telling the life of a group of students who give coincidence, they sang.
@fanymontvil #rebel #rebeldetour #rbd #concertorbd #rbdtickets ♬ Enséñame – RBD & Anahí & Dulce María & Maite Perroni & Christian Chávez
Now that they have announced a concert tour, fans of this popular franchise have made it known on social networks, from the terrible experience that is trying to get tickets through digital media, to the success of achieving it by lining up in physical lines, in the venues where the presentation of these personalities is carried out.
We saw this with Fany Montvil (@fanymontvil, TikTok) who reported in a video that has nearly 500,000 views, how, thanks to the fact that his partner went to line up in a physical line at dawn, he got tickets for the popular concert, which is undoubtedly a case of how important the shows currently.
Like this success story, of a woman who even shows her tickets and how she has made them without having to buy them on resale, there are also stories of fans who did not get tickets to the show of this group of singers who became popular on Televisa.
We have seen these stories of failure trying to get concert tickets with users like Abby (@abby_heb, TikTok), who showed a kindergarten teacher bursting into tears in the middle of her students when she found out on her smartphone that she couldn’t get tickets for the group’s concerts.
Whether it is with success acquiring tickets for RBD or showing failure in the attempt to gain entry to one of their presentations that they will carry out this year, the events industry has a very important challenge against ticket scalping that has manifested itself both in networks social as in concerts that have attracted attention in networks, as happened with the last presentation of Bad Bunny at the Azteca Stadium in Mexico City, where attendees were victims of the cloning of their tickets, so despite having paid for them did not manage to access, since people who cloned their passes had entered.
This situation escalated to Profeco but it has not been solved at its root, so the impossibility of acquiring passes for events, without having to pay for them in resale, continues to be a trend.
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