Index hide1 inside the studio “The New Face of Local: How Digitalization and COVID Created the Hybrid Customer Journey” the main purchasing trends in retail are identified.2 Based on study “7th Study of the use of Social Networks in Central America and the Caribbean” we can conclude how used brands are to the omnipresence of brands.5 Merca2.0 – How many retail stores does DHL Express Mexico have today and how many do you expect to open in 2023?6 Merca2.0 – In what other countries does DHL already have this type of Mobile Stores? What has been the experience?
inside the studio “The New Face of Local: How Digitalization and COVID Created the Hybrid Customer Journey” the main purchasing trends in retail are identified.
Based on study “7th Study of the use of Social Networks in Central America and the Caribbean” we can conclude how used brands are to the omnipresence of brands.
Like DHL Mobile, “The General Store by Walmart” is the itinerant proposal of Walmart in retail.
DHL diversifies its means of customer service and is now testing an itinerant channel, which in retail other brands have debuted as Walmarttaking your products on board trucks to remote places.
There is a very important trend towards omnichannel and what was initially defined as a strategy to diversify the point of reference of a brand has now been extended to all possible spaces, thereby achieving a greater understanding of the consumer from the exercise that carries out, which is to interact with brands under an aspiration, never lose connectivity.
This makes customer service a department in evolution in the face of very interesting trends such as the means of consumption preferred by consumers, according to “The New Face of Local: How Digitalization and COVID Created the Hybrid Customer Journey.”
Within this study there is no room to negotiate that an overwhelming 37 percent of consumers prefer to research online and buy in store; followed by a trend 19 percentin which these have decided to buy online and pick up in store.
Faced with these revelations, a very valuable resource in consumption has been patented and it is the one that has to do with the way in which the shopping experience is being thought of and what new sales dynamics have been designed.
In case of DHL in logistics it is important and marks the roaming of trade, which is not new, it is an ancient practice that has not only been put to the test this 2022 With a logistics brand, we have previously witnessed cases of retail, where brands are leaving the traditional, staying tied to fixed commercial premises and trying means such as trucks, to take their inventory or services to remote places.
At the end of the day it is about not losing sales opportunities, for a simple consumer insights, they are already used to interacting with brands at all times. If we see the “7th Study of the use of Social Networks in Central America and the Caribbean”within this document we are alerted that the 65 percent of social network users follow brands to be informed, a 13 percent because it identifies; 12 percent to find other brands; the 8 percent to buy and 0.5 percent to complain.
The theme in this study is that the presence of brands around the consumer is due to all kinds of reasons, but beyond identifying them, it is a habit that the person who buys already has, of never losing contact with the brands. .
Brands begin detachment from commercial premises
Walmart and now DHL They are internationally known brands in retail, which have started logistics operations with which they have made crucial spaces in consumption, because new models of interaction with the consumer are experimented with.
The itinerant concepts in the case of Walmartwere baptized as “The General Store by Walmart” where the store is brought to resorts in the United States, in trucks that can be moved.
DHL premiere “DHL Mobile” and for now it is known that it is located in the parking area of Walmart Plaza Tepeyac, at Calzada de Guadalupe 431, Col. Guadalupe Tepeyac, Mayor’s Office Gustavo A. Madero, in Mexico City.
Erika QuezadaVice President of Marketing and Retail of DHLExpress Mexico, shares with Merca2.0 details about this new strategy.
Merca2.0 – How many retail stores does DHL Express Mexico have today and how many do you expect to open in 2023?
Erika Quezada – Mexico is the country with the most stores Retail DHL in the world, with more than 720 points of sale throughout the Mexican Republic. Soon we will announce the number of stores with which we will close the year.
Merca2.0 – In what other countries does DHL already have this type of Mobile Stores? What has been the experience?
EQ – Currently, in the Americas region, the company already has this type of 100 percent sustainable mobile sales points in countries such as the United States, Canada, Panama and Chile.
Merca2.0 – In which cities in Mexico could these Mobile Stores be placed and successful?
EQ – We are currently developing this new concept in Mexico City. Depending on the results, we do not rule out that in the future it could be relocated according to market demand. This type of store allows the ease of installing our services where the market requires it. Temporary, for example, at mass events where there is an opportunity to expose our brand and bring it closer to our consumers and, permanently, for customers who prefer the speed and convenience of the pop-up, without having to enter a store physical.