- Index hide1 Among the launches, a new Crocs model stands out, which, according to company figures, has consolidated the largest volume of its business in America.2 Hot Wheels reached sales of one billion dollars, according to figures from Mattel. The reminder is alluding to the pitches he made.3 Mido debuted a watch for its category of waterproof devices, in a market led by Rolex, due to the volume of business it has.
Among the launches, a new Crocs model stands out, which, according to company figures, has consolidated the largest volume of its business in America.
Hot Wheels reached sales of one billion dollars, according to figures from Mattel. The reminder is alluding to the pitches he made.
Mido debuted a watch for its category of waterproof devices, in a market led by Rolex, due to the volume of business it has.
There are five new releases of products that stand out this week for design and because they renew the category in which they compete, as it does Devlynlaunching its first line of glasses ophthalmic or crocswith the new design of its sandals, establishing unique tasks that involve the consumer and their needs.
Crocs and releases with nostalgia
crocs and Wu-Tang Clan was the special edition presented by the brand of sandals that have been placed in the taste of consumers for years for their comfort and, in this new product presentation, the design was thought as a tribute to the culture of hip hopas a strategy of marketing of nostalgia for the culture of the nineties.
As an argument for this alliance, the brand explained that it thinks of strategies where identification with the consumer is achieved and feelings such as acceptance and love for their personal tastes are ignited.
The bet is interesting, when we see that in sales projections that the brand has reached, it has increased in the Americas region since 2017 until 2020year in which Registration sales for more than 249 million dollars.
News in the segment finger board
Hot Wheels Skate is the new proposal of the famous brand of toy cars that designs to scale, with which it enters the category of finger board.
The product was worked with skateboarder and enterprising Tony Hawkwho recognized that “the products were created to Fingerboarders of all levels to practice and improve their tricks, achieving from a ‘kickflip’ to creating your own coolest or never-before-seen combinations.”
The diversification of the brand to a category of products designed for leisure with the use of the fingers, is a bet that in marketing It leads brands to diversify, to deliver sales accounts to Mattel, which in this case is the owner of the famous brand of toy cars.
figures of this company reported product sales Hot Wheels of little more than billion dollars in 2021.
New jumpers sports
The new kits of the Rayados team is ready and Puma presented the sweater for the team with characteristic aspects where the navy blue block and blue base color stand out, a representative tone in the jumpers of the Club.
For the design, the mountain landscape of the Monterrey capital was taken as inspiration, representing the hill of La Silla and alluding to the M of Monterrey. There is a projection of Euromericas Sports Marketing in which it is noted that the Bayern Munich reached the highest number of jersey sales of his team, dominating the category.
Glasses with Mexican design
Devlyn presented its first line of ophthalmic lenses, inspired by Mexican design and the product is called Xikú, a word derived from “chicuei”, which is the number translated in Nahuatl, used to symbolize the beginning of something.
The product stands out because it is the first line of lenses that this brand launches, after years dedicating itself to the distribution and sale of brands in the sector.
A projection of Statistical, developed exclusively for subscribers to its platform, warns that revenue in this category will reach $450 million for the sale of luxury brand glasses.
Novelty on the watch market
Water resistant watches are a unique experience for lovers of these products and the new Ocean Star Tribute Gradient of I measure It has everything to conquer the category. Morgan Stanley’s projection explains that Rolex leads the category for its turnover, followed by Omega, Cartier Y Patek Philippe.