Today’s consumers want their food and beverages to offer them an added benefit, especially as consumers adopt healthier lifestyles; a product with health benefits that is on the shelf, is perceived much more attractive and those brands that contain the colors found in nature are sure to increase this visual appeal.
The pandemic has caused consumers to reprioritize emotional wellness, seeking products that engage multiple senses for exciting experiences… the world has been urgently trying to redefine its understanding of “wellness” with an emphasis on mental health. For this reason, many brands today are enhancing colour, flavour, texture and aroma to develop multi-sensory products.
At least this is the vision of SENSIENT FOOD COLORS® that, with 130 years of experience in development and technology, successfully developing a wide portfolio of natural and synthetic colors that provide vibrant and innovative shades of the highest quality to its products; has made the food industry a benchmark in the transition towards a clearer diet, with the image at the center of consumers’ emotions through the management and design of a wide rainbow of possibilities.
Contemporary trends in the food industry, international cuisine, bakery and confectionery inspire the flavors, new textures and shapes of new developments, which attract the attention of consumers.
Color is an attribute that can immediately help improve overall flavor perception and, due to the trend towards naturalness, more and more consumers are looking to have natural ingredients in the products they consume. Many developers are capitalizing on this opportunity by enticing consumers with healthier baking offerings that balance indulgence and wellness. Using colors from fruits and vegetables is one way to provide these attractive hues.
Many of the brown tones in foods and beverages are achieved through caramel color; however, many brands are looking to migrate to other alternatives, fortunately advances in color technologies in combination with new resources of natural origin are giving better and better results, NatBrownTR technology is a color system that offers beautiful brown tones that are excellent alternatives to caramel color for a clean label. Using natural colors does not mean sacrificing color intensity, on the contrary, the color of fruits and vegetables can offer baking brands a competitive and naturally colorful advantage.
If what you are looking for is to excite the consumer in a natural way, your next launch can achieve it by discovering a rainbow of novelties with SENSIENT FOOD COLORS®. Here you can easily request a sample.