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Amber Heard decided to change PR team
For the wave of bad headlines and bad reputations spawned by the Johnny Depp libel accusations, Amber Heard decided to lay off her PR team, Precision Strategies and to manage the crisis she decided to hire the firm Shane Communications led by David Shane and although the leadership of the manager has led him to carry out the global communication of his company, Social media users accuse him of trying to sexually abuse women he meets through dating apps.
The path that both actors have gone through is characterized by its dizziness. It all started when the Aquaman actress wrote an article for The Washington Post claiming that she had been a victim of domestic abuse. Then, Johnny Depp decided to accuse her of defamation and the lawsuits flourished.
Likewise, Depp sued the British newspaper “The Sun” for publishing an article that he described as “defamatory and sensationalist”; however, the judge ruled against him.
Since then, the accusations of beatings, jealousy, aggressiveness, substance abuse, reproaches, anger, death threats and kidnapping have been present in public opinion, highlighting a relationship full of violence and abuse.
Johnny Depp saw his career fall apart and left the “Fantastic Beasts” franchise; while Heard was able to keep her role in Aquaman 2 and although there is still no positioning from Warner Bros., it is rumored that the actress’s participation on the big screen will be limited to 10 minutes.
Likewise, the actress considered that her image is linked to bad headlines and violent reactions on social networks.
This can be confirmed with the petition created on Change.org that seeks Amber Heard to be fired from “Aquaman and the Lost Kingdom”, which has exceeded 4 million signatures.
And it is that if we talk about Public Relations has been an extremely complicated task to maintain a good and positive image of the actress with all the accusations and evidence that have been presented in a public trial that is trending worldwide. since the news, on many sensational occasions, has destabilized a neutral image of the events and for the actors it does not represent an option to remain calm.
To measure its impact on audiences, in the United States, more than 60 percent of Americans watch court shows, according to data from Statista.
David Shane will be in charge of managing Amber Heard’s image crisis; Social media users accuse him of sexual abuse
Carrying out your Public Relations work, Shane Communications ensures that the image of its client is remembered positively in the public, that is, the negative factors that may affect public opinion and publicity of the actress will change.
Tasks include: ensuring positive press coverage for the client, responding to emergencies, and seeking support from the client’s community for campaigning.
Nevertheless, the image is made up of coherence and a good performance of the public figure and for greater payment or investment in Public Relations, a good reputation is a consequence.
“The image is an effect of diverse causes: perceptions, inductions, deductions, projections, experiences, sensations, emotions and experiences of individuals (…) image refers to the way in which that public interprets the set of signals coming from the products, services and communications issued by the brand”, says Capriotti Paul in his research “From image to reputation, analysis of similarities and differences”.
Shane Communications is a company founded and led by David Shane, who was previously Executive Vice President and Chief Communications Officer at Relativity. Also, he founded Hiltzik Strategies in Los Angeles, a strategic communications firm that represents the most influential people in entertainment, sports and politics.
Despite his long career that includes numerous awards, including an Emmy, he is accused on social networks of trying to abuse women on dating applications.
“I met this man on the Raya dating app. He took me on two dates and then tried to completely take advantage of me at his West Hollywood condo (…) When I said no to most of the things he asked me to do, he kicked me out. His name is David Shane. He seems to be someone who does this to a lot of women on the app,” a witness says via a Facebook group.
turns out @realamberheard ‘s new PR guy is a full blown creep in his personal life also. Birds of a feather. #davidshane #amberturd #justiceforjohnnydepp #AmberHeardIsAnAbuser #sexualmisconduct pic.twitter.com/jzCRL3bxCo
— Betty_Lou (@Betty___Lou) May 9, 2022
Until now, some media have contacted the dating application that is known for being for people with great resources and fame and confirmed that the communicator has a registered account.
The accusation was born through a Twitter account and has expanded on social networks as Amber’s reputation continues to decline, although it may be a smear campaign against the professionals who deal with the actress’s Public Relations, too. It can be a great risk to her reputation, since Amber can be linked to aggressors in a situation in which she claims to have been a victim of domestic violence.
This is where coherence takes on great importance for the formation of a positive image and, above all, for good management of reputational crises.