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The 26-year-old has become one of the most important female artists on the Mexican scene.
Danna Paola is an ambassador for brands like Sephora.
Before her presentation, the digital pulse did not rest and keeps the name of the artists in trend.
Influencers have earned a very important space in the consciences of people, especially in these new generations, who lead their lives according to social networks or even the users who are part of their digital community. As an example is the Mexican artist DAnna Paola who brought together hundreds of characters on her stage at Tecate Emblema, to make everyone enjoy his themes that stone women and especially the gesture of asking for justice for all those women who have disappeared and are murdered in the country, among which he mentioned the case of Debanhi Escobar, the young woman found in Escobedo, Nuevo León, whose body was found on April 22.
Currently the term influencer marketing is not well known by many people, but it is an exchange between users with influence in digital media and a brand. In that exchange it is agreed that the Influencer publicizes a product, service or brand in exchange for remuneration that can be economic or in kind.
According to data revealed by several studies carried out by CPI Celebrity Performance, it indicates that brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. And this finally translates into a greater probability of purchase by the consumer.
Likewise, a study shared by Statista indicates that an August 2021 survey of Internet users in major online markets found that 53 percent of all respondents thought that influencers they were the most effective for promoting beauty or personal care products. Clothing and accessories ranked second, named by 45 percent of those interviewed. Meanwhile, the same source found that 43 percent of Internet users worldwide followed some kind of social media influencer.
Danna Paola demonstrates the power of influencers
The 26-year-old Danna Paola has become one of the most important female artists on the Mexican scene, this Friday she appeared at the 2022 edition of the Tecate Emblema, in Mexico City, where he demonstrated the power he has as influencers in the current generation.
Before starting her presentation, the also actress and ambassador of brands such as Sephora projected on the screens of her stage the names in red with the list of some of the names of missing women and after that a giant legend that said “Not one more.”
Then he performed his theme “shut up”which according to old statements in the media is a song he wrote as a demand for justice in the face of gender violence.
In the presentation of the music festival, the singer was also direct and demanded justice for Debanhi Escobar, the young woman found in Escobedo, Nuevo León, a case that has shocked the country.
Before his presentation the digital pulse did not rest and keeps the name of the artist trending, where many congratulate her for using her influence to play songs like these.
Ok but let’s talk about how Danna Paola uses her art and voice to raise her voice and show her unconditional support, for that and more I say with great pride that she is my IDOL, thank you Danna for not being silent and raising your voice for those who already they can not!!! pic.twitter.com/924phvx0O8
— TXT OT (@dreamer_fandann) May 14, 2022
It is not the first time that an artist or influencers use their presentations to create awareness in their public, As an example we have the band Coldplay that through its concerts in Mexico drew attention for its inclusion and sustainability strategies.
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