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The last time consumers took advantage of the free cone offer was in March 2019.
The company complied with the protest and will bring back the offer.
dairy What in have the “free cone day” which has been key to compensating its clientele, however, due to the pandemic, this day was eliminated, and recently the brand announced that this day is back, and a large number of consumers even demonstrated to demand that this day be back.
dairy What inalso known as DQ, is a chain of ice cream parlors based in the United States. With more than 4,500 locations worldwide, DQ is renowned for its soft serve ice cream and milkshakes.
free cone protest
A group of people recently protested in front of the Government Palace in Xalapa, Veracruz, demanding that Dairy Queen to bring back “free cone day”. This demonstration took place in the midst of daily sit-ins and blockades due to security issues, femicides or disappearances.
Protesters argued that due to the pandemic, the tradition of dairy What in giving away ice cream cones for an entire day was suspended. They also argued that with the arrival of spring, temperatures have risen and with it, people need something refreshing.
Anayeli Sánchez was the one who summoned the group of people to make banners to stand on the avenue when the traffic light was up. There was also a virtual protest on social media.
“I have heard rumors and I see that in many places they are demonstrating to return the day of the free cone. “I’m joining because I don’t think it’s fair that here in Xalapa we don’t do anything about it”, “I want the free cone day to come back!”, “The pandemic took it from us and now we must get it back!” It was disclosed on social media.
Dairy Queen Reveals When Free Cone Day Will Be
The protests were heard and the company indicated that the marches worked, therefore the return of the free cone offerwhich will take place on March 30, the brand even claims that this offer will be better than before.
The company pointed out that you should not buy nAnything in particular, just go directly to the branch. It is valid in all Dairy Queens in Mexico, subject to one cone per person and while supplies last. Only on March 30, 2023.
In the last days, dairy What in has promoted this offer with various creative publications. Consumers were very enthusiastic about this.
📣 We hear you… all those marches did work! That’s why this March 30th finally returns Free Cone Day 🍦 and it’s better. 🤩 Save the date! 📌🥳 #dairyqueen #ElSaborDeLaAlegría #AlwaysBetter #FreeConeDay pic.twitter.com/r4YPA7PoyT
— Dairy Queen® Mexico (@DQMexico) March 26, 2023
Of course it is true, in fact the day is getting closer, it is getting closer and closer. We ask you to keep an eye on our social networks to find out more details and be one of the first to arrive that day @vanicora1 pic.twitter.com/YIy1npFWUZ
— Dairy Queen® Mexico (@DQMexico) March 27, 2023
We didn’t expect it! (😉,😉)
Dairy Queen announces the return of Free Cone Day. 🍦#xalapa #Veracruz #Mexico @DQMexico pic.twitter.com/dNEOL0JoAB
– e-veracruz.mx (@econsulta_ver) March 26, 2023
Not only does Dairy Queen run the free cone day deal, it does Ben and Jerry’s to compensate their clientele. However, at the time he also canceled it due to confinement.
“Like most good things in life, ice cream tastes better when it’s free! The ice cream scoops are more spectacular, the swirls are totally re-delicious, and our famous chunks reach new levels of, well, chunk-ability. Don’t you believe us? Come give our “free tastes better” theory a spin for yourself on April 9th. And whether you agree or not, your cone is on us!” points out Ben and Jerry’s on its website
The free cone day promotion is an effective strategy to reward and retain customers. By offering a free product, the company is able to create a positive experience for its consumers, which can increase their satisfaction and brand loyalty. In addition, the promotion can also attract new customers and increase store traffic, which can lead to additional sales of other Dairy Queen products. This offer is a smart and cost-effective way to thank your customers and grow your loyal consumer base.
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