The alliance has a sports hall, located in Barcelona.
The king league is a new format created by Ibai Llanos.
The league is a soccer event that features prominent names.
Sponsors have become a very important element in all industries, especially sports. Cupra, the car brand, has joined Ibai Llanos and Gerard Piqué as a new sponsor of the Kings League.
In marketing, a sponsor is known as that company or person who invests a specific amount of money to promote their brand in a specific medium with the aim of gaining greater visibility before potential customers.
In this sense, many specialists point out that the visibility provided by being an event sponsor is related to many networking opportunities.
Cupra and Kings League
After the controversy between Casio and Renault, a new sponsor of the league created by the streamers Iba Llanos and the ex-soccer player Gerard Piqué was announced.
It is the brand of sports vehicles that has given a distinctive touch by naming the main stage of the Kings League as Cupra Arena.
Among the news, it stands out that Cupra has joined as an official sponsor of the Kings League, an innovative football competition, for which the alliance seeks to get closer to the latest social and sports trends, in addition to wanting to connect with the younger public.
The alliance has a sports hall, located in Barcelona, which will be the place where all the matches of the regular season of the competition will take place, which consists of eleven days and will end on March 19.
They reported that the Cupra Arena is a stadium that has a large screen that surrounds the bench area, transmission booths for streamers, striking lighting, and a box that is part of the show. In addition to all the features of the sports arena, the Cupra brand is prominent in the center of the pitch with its giant logo.
Given this union, Ignasi Casanovas, marketing director of Cupra Spain, indicates that “at Cupra we are passionate about supporting projects with great ambitions and that want to challenge convention and the Kings League represents the unstoppable impulse of a new generation and exceeds the established limits”. .
Currently, in terms of sponsorships, many companies and big brands stand out, especially in the football industry with names like Spotify and its alliance with Fc Barcelona.
Or in terms of this new league, the recent sponsorships by Casio and Renault for the controversial song by Shakira, Gerard Piqué’s ex-partner.
One of the most relevant sponsorships this year is Apple, which will be the sponsor of the 2023 Super Bowl halftime show, the event with the highest ratings on TV in the United States.
In conclusion, industries are increasingly connected to each other, that is why brands seek to highlight their name in any event or show and what better way to do than with a sponsorship.
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