Every four years the soccer ball rolls in the maximum World Cup fair where it is not only played for a cup but for the prestige – country. Imagine the enormous publicity and global positioning that obtaining this award that has been given for almost five years generates for a nation.
The leaders of a country that see the development of their nation in an integral way, invest large amounts of economic, intellectual and infrastructure resources in their sports sector, knowing that this will bring them future profits in all senses.
For this, a well-structured public policy is designed to seek physical, emotional and material growth. The foregoing is part of the responsibilities of a statesman who operates accompanied by experts, putting aside speeches to work with zeal and vision.
As an example of the above, we have the cases of Japan, South Korea and Saudi Arabia itself, which today see their efforts crystallized by working for a couple of decades with a well-founded plan (the case of Japan), which has already yielded resounding results. over their first round rivals in Qatar.
The aforementioned countries have worked to strengthen their brand that throughout their development have privileged sport, having the opportunity to provide their citizens with a meaning of life, union and a promising future. The question is… Who doesn’t want to be with the champion?
Thus Germany, Brazil, Uruguay, Spain, Argentina and France have had significant achievements that have generated a good reputation and opportunities to attract investment that add to their operating budget.
As we know, dear friends of Market2.0the BRAND It is a term used in marketing to refer to the intangible value of the reputation and image of a country where we can include tourism, culture, companies and of course sports.
We found that the country-brand is also the tool used by countries to compete in the international market, a situation that undoubtedly the state of QATAR they will put into operation trying to alleviate in the eyes of the world the situations that their culture imposes on them, which may seem very rigid and untouchable.
With the celebration of this type of event seen by the entire world, let’s give direction to it because there are times when it seems that it does not have.
We’ll meet later.