Crypto.com Releases LeBron James NFT Collection to Avid Super Bowl Ad Viewers

Crypto.com Releases LeBron James NFT Collection to Avid Super Bowl Ad Viewers

Crypto.com exchange announced the launch of its “The Moment of Truth” non-fungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 viewers randomly selected from their Super Bowl ad. Those who found and scanned a hidden QR code that appeared within 10 seconds of a conversation between the current James and his apprehensive teenage self could be entered to win a limited edition NFT.. The collection consists of behind-the-scenes snapshots of the Big Game announcement shoot.

The “sleuths” who scanned a QR code displayed on the screen for a fraction of a second followed it to a “secret” web page and had the opportunity to sign up for Crypto.com’s NFT platform until the Friday following the game.. Lucky fans will receive one of 5,550 total NFTs on air for free; the delivery is made up of 15 NFTs that come in three tiers with different editions.

Crypto.com has partnered with LeBron James and the LeBron James Family Foundation, or LJFF, to collaborate on Web-centric educational and career opportunities3. According to a statement, the partnership will give students and families in LeBron James’ hometown of Akron, Ohio access to tools and resources to learn about blockchain technology and potential career paths in cryptocurrency.

“I want to make sure communities like the one I come from aren’t left behind,” James said.adding that he and Crypto.com are “aligned on the need to educate and support my community with the information and tools they need for inclusion.”

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Airdropped NFTs are not for sale by Crypto.com. Five percent of any resale of NFTs, whether on the Crypto.com NFT platform or another secondary exchange, will go to the LeBron James Family Foundation as royalties.

LeBron James is part of Crypto.com’s long list of celebrity partners, which includes Matt Damon, whose announcement has drawn criticism. The exchange also recently partnered with the Los Angeles women’s sports team, the Angel City Football Club.

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