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Today, Cruz Azul is one of the most popular teams in Mexico and one of the most expensive squads in Liga MX.
“La Máquina” is the third most popular club in the country, with 16.4 percent of fan preferences.
A group of Cruz Azul fans ask for the departure of “Cata” Domínguez after the party with the theme of “La Chapiza” that the player threw on the occasion of his son’s birthday was announced.
There is no doubt that, at present, social networks, beyond being platforms for interaction, play an essential role in the positioning of brands, given that -remember- according to information from the International Telecommunication Union (ITU)4,900 million users live in the universe of the web, of which a total of 4,600, approximately, are distributed in social networks.
Thus, for years and taking into account the relevance of social media, digital marketing continues to advance and grow in such a way that, today, it is one of the most essential positioning strategies for brands.
In this context, we also talk about what is known as marketing viral, which can be defined as a technique used by the media on the internet in order to increase the sale of products/services or the positioning of a brand, all thanks to the spread of the message exponentially or virally among the interested parties.
Given its speed and ease of sharing various content, social networks are the ideal space to develop this type of strategy; however, according to what can be read in Cyberclick, getting an advertising strategy to go viral is very difficult, since less than 1 percent achieve it, where the random factor plays a very important role.
Cruz Azul player throws “La Chapiza” themed party and infuriates fans
Today, Cruz Azul is one of the most popular teams in Mexico and one of the most expensive squads in Liga MX, as reported by transfer marktsince the capital painting has a value of 65.8 million dollars.
Also, according to what Consulta Mitofsky mentions“la Máquina” is the third most popular club in the country, with 16.4 percent of fan preferences, only below Chivas and América, who occupy first and second place respectively.
However, the name of Cruz Azul is involved in controversy after the party that the player Julio César Domínguez Juárez, known as “Cata”, threw for his son’s birthday, was announced, a celebration with the theme of ” La Chapiza” and with various reasons alluding to drug trafficking.
Some images were shared on social networks and, of course, caused the anger of a group of “celestial” fans who, now, are asking for the “Cata” to leave.
@c_kanff #catadominguez #Blue Cross #JGL #for you #viral #chapisa🤑🇲🇽🔥😈 #fyp ♬ original sound – Lumay Aguilar
“Exposing the Cruz Azul shield in something as delicate and unfortunate as an organized crime group is very sad. And more if it comes from someone from the same club, it is in the teaching that Cata Dominguez leaves his son ”; “Many footballers live in a bubble, because they are ignorant and/or unconscious. How do you throw a party with that theme?” are some of the comments posted on social networks.
With the recent recapture of Ovidio Guzmán, the son of “el Chapo”, the issue of drug trafficking in Mexico once again showed its deadliest face, thanks to the mobilization that arose in the state of Sinaloa.
