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creative strategies of brands in social networks

Aurora WritesBy No Comments4 Mins Read
creative strategies of brands in social networks

The NFL final, the Super Bowl, is one of the most watched and anticipated sporting events in the world. so brands do not miss this date to launch their most creative campaigns on social networks and thus win over consumers.

Without a doubt, the one also known as the Super Bowl, moves millions of dollars, in advertising sales, bets, taxes for lodging, consumption of food and tickets, so it is a show that generates not only many views.

In all its editions, advertising has become very important, and according to data published by NBC in 2022, for a 30-second ad at halftime, about $7 million was paid, with a total collection of more than $500 million.

But that data is from the brands that decide to buy advertising space in the show, where many firms also decide to launch their strategies on social networks, to win over consumers with promotions and even products for the event.

Strategies in social networks for the Super Bowl

As every year, brands use social networks to position their name among all consumers in the world.

According to a survey conducted by NRF, Super Bowl ads are even more relevant than the game, with 24 percent of viewers believing that the ads are the most important element of the entire event. The study also shows that 18 percent of users say that in-game advertising makes them more aware of the brand, and 10 percent believe that in-game ads influence their product purchase.

Ruffles Mexico

As a relevant brand in the world, especially for being snacks, the firm launched a paid campaign on social networks, showing its excitement for the final game of the NFL.

Oxxo Mexico

The convenience store brand deployed a series of surveys on its Twitter account, so that its consumers vote for who they think will be the winning team, between the Philadelphia Eagles and the Kansas City Chiefs.

7-eleven Mexico

With a paid media campaign, the firm promotes its delivery service while you stay at home watching the Super Bowl.

Little Caesars Pizza

McDonald’s Mexico

The fast food brand also got in on the Super Bowl fever and launched a promotion for customers who downloaded its app.

fenty beauty

The make-up brand Rihanna, a singer who will be present this year at the halftime show, also launched various content on her social networks, especially on Instagram, to promote her products. Likewise, the brand launched various special products inspired by the sporting event.

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