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swagbucks He conducted a study where he revealed that it motivates the consumer to buy a luxury brand.
The rumor of the departure of Michele from Gucci comes at a tense moment within the brands of keringbecause Balenciaga, also owned by him, launched a controversial campaign.
The creative role in fashion is such that the ability of brands to identify themselves in this market before the consumer values resources such as the creativity of the products that are sold.
alessandro michelefashion creative director, considered among the most important in this industry, could leave gucci In the midst of circumstances that have not yet been confirmed, although for now it is pointed out that not following an order given by the brand would be the reason that has put his job at risk.
The information has been revealed by the media WWDspecialized in the fashion industry and in transcendent media such as the Spanish manners have published, it is noted that Michele disobeyed Gucci’s order, to change the creative approach to boost its growth, which he refused and now the brand of Italian origin, but owned by keringraises the departure of the designer, who has helped the firm to be considered by “Apparel 50 2022”as the third most valuable brand in the appareladding more than 18 billion dollars.
Creative work in the fashion market is crucial, since the brand value with which luxury firms manage to stand out in the market depends on the minds of these managers. apparelwith brand value and before the consumer, with products that attract the attention of the consumer due to the design elements that have managed to consolidate these firms.
In the case of gucci It is one of the leading brands of apparel and quote a luxury brand in the industry apparel tells us about the success in design that the creatives of this brand have had, such as himself alessandro micheleof being able to create such relevant products, that the demand for them makes it compete in an unexpected segment for a high-cost brand.
These actions have imposed creative challenges in the market, where one element cannot be lost sight of and that is that the brands manage to consolidate themselves before the consumer, through elements that are remarkable such as the identity they have and the diversification that many of these reach the consumer following very simple bases in this exercise, such as identification with the consumer in a commitment that brands must intensify, especially in fashion.
In a study who led swagbucks, the firm found the reasons why the consumer was motivated to buy a luxury product. For reasons such as special occasions, 49.93 percent voted; to get better quality products, 47.02 percent voted; to provide confidence/pride, 16.98 percent; to keep up with friends and family, 5.33 percent.
In these cases, an interesting exercise for brands is patented and that is to understand the market and undertake activities that manage to establish a decisive resource, such as innovation in the way in which creative challenges are assumed.
An exceptional case of this was given by Balenciaganow that it is facing criticism for an advertising campaign that advocates prohibited sexual conduct, which largely determines the value of a good idea and the impact of a bad occurrence, especially now on social networks, where these results are magnified as the criticism against the strategy of the Italian photographer Gabriele Galimbertiwho was in charge of the photographic session that we reserve to describe, thus demonstrating the scope of an occurrence and its maturity as an idea when it is poorly focused.
Creativity in fashion has infinite potential and with the help of social networks, its positive reach helps to grow sales as well as to contract commercial expectations due to a bad idea.