Index hide1 In the study “June 2022 Global Consumer Insights Pulse Survey” it was warned what worries the consumer in inflation.2 Just as Costco put together a wedding dinner for a bridal couple on their wedding day, Coppel helped a groom buy his bride’s engagement ring.3 The leading role of retail in key moments for the consumer during inflation reveals challenges that we cannot lose sight of today.
In the study “June 2022 Global Consumer Insights Pulse Survey” it was warned what worries the consumer in inflation.
Just as Costco put together a wedding dinner for a bridal couple on their wedding day, Coppel helped a groom buy his bride’s engagement ring.
The leading role of retail in key moments for the consumer during inflation reveals challenges that we cannot lose sight of today.
Costco is from the brands of retail important in the current market and has become a benchmark for what is right in consumption and, most importantly, define the market resources that respond to crucial phenomena such as inflation that forces drastic decisions.
In the study “June 2022 Global Consumer Insights Pulse Survey”a toral aspect was established in marketing and it is what worries the consumer in inflation. More than half of those interviewed said that they are concerned about the increase in product prices; up to a 43 percent regretted not being able to buy products due to lack of inventory and a 42 percent He said that certain products take longer than expected to be delivered to the home, when they are purchased online.
There are clear alterations in the activity with which the man traditionally moved. retail and due to these affectations is that more and more tasks have been scheduled that remind us of a very important point in retail: the ability of brands to better communicate with the consumer and not only achieve brand bonding, but also win their purchase decision.
marry in inflation
two brands of retail they have risen to prominence in the midst of inflation, for helping couples as they try to get married, and in a very challenging economic time. An interesting experience was lived in Mexico when a boyfriend went to a store Coppel to buy his girlfriend’s engagement ring to get engaged to marry her.
The young man narrated his shopping experience by viralizing the story, as he received criticism for having gone into debt to acquire the piece. After the anecdote, criticism was immediately generated in networks and one aspect caught the attention in these networks, which is the type of purchase decisions that consumers make.
For the groom, the decision to buy the ring in installments was because he had to use cash to pay for his partner’s proposal experience, which included a professional photographer and live instrumental music, as well as a drink to celebrate.
Is now Costco the mark of retail who stars in a wedding in Taiwan, where they prepared a reception with a budget of less than One thousand dollarswith food and beverages purchased entirely at Costco.
The story that went viral Facebookfeatured croissants prepared with ham, small cheese and cucumber sandwiches, cheese boards and a frozen vanilla cake.
Both stories show how important retail has become for the consumer in inflation, not only because of the payment alternatives, but also because of the cost to put together experiences, which were normally ordered, such as food for a wedding, from companies of catering.
Faced with these phenomena, there are actions that brands and entrepreneurs must take, to make new business decisions and know when it is appropriate to approach the consumer and how, since the purchase opportunities continue to register, it is only necessary to rethink the evolution of the market and the opportunities that are patented in it.