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A sign warning that you are about to be attended by a cashier with a hearing or speaking disability is one of the most creative acts in inclusion.
The event occurred at Costco and is an important precedent for how brands operate today.
These types of actions are increasingly valued by the consumer and are an important narrative of who you are as a brand.
With the case of Costco It is clear that inclusion is undoubtedly an issue that we cannot lose sight of today and a subject that has a unique ability to innovate in the retail market, where more and more actions have been seen, with the aim of involve people with different abilities in economic activity.
The effort involved in inclusion is leading brands to change their business strategy: what they believe in and what they execute. An aspect that is crucial to understand in this exercise has to do with the way in which brands generate social conversation and how it is used, in order to generate trends and what is more relevant in this effort, to determine activities that are of value. for the consumer.
Inclusion at Costco
A forceful image shows some simple indications in the Costco checkout area and this is a simple image, since in it the cashier details that she cannot hear or speak, so she asks consumers to have requests other than the collection that is show them in writing.
The original action occurs at a time when inclusion is a matter widely demanded by the consumer and the measure of Costco It reminds us of how important it is for the market to have values where the right to decent employment is recognized.
What we cannot lose sight of today is what has to do with how important Costco has become in the market and how relevant it is to be able to interact with the market in a strategic way.
A crucial aspect in this strategy is culture, in fact, the weight of a company’s culture is greater than the strategic nature it has and not only that, it is essential to understand how important innovation becomes in the market and This person’s ability to define important tasks in inclusion and culture.
Measure diversity and inclusion
Inclusion is a serious topic in marketing and when it comes to tackling it, one element is for sure, the ability to get brands to grow and develop based on this matter.
An element that is worth understanding in terms of inclusion has to do with the opportunity in the market to be able to identify important tasks in the ability of a brand to innovate and do it with strategy.
There is no doubt that more and more important tasks have been established in the market, where without a place there is a very important guideline, which is to generate innovation in the market but from the way of culturally approaching a context.
To detail.
When it comes to inclusion, brands and the workforce, an interesting study projected by Statista before 2019, revealed that the companies with the highest gender parity were 23andMe, Airbnb and Etsy.
These matters are and will continue to be a key guideline in marketing when brands achieve identification with the consumer and do so with impact at a time when it is achieved and seeks to establish an increasingly daring work guideline.
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