In 2001, Sally Beauty arrived in Monterrey to start its operations in Mexico.
Sally Beauty had 15.54 million views on her online page in July 2022.
Consumers complain about confusion with the brand’s sales strategy.
Some consumers exhibited on the platform TikToka dubious sales strategy for sally Beauty, in which workers ask for a minimum purchase of the products; However, it seems that this strategy is devised mainly by the sellers and not by the company, since not all consumers have had this experience, as this is different in each branch.
Sally Beauty at the market
sally beauty stands out for offering a wide variety of personal care products, from hair products to skin care and makeup products. It was founded by Sally Miller and her husband, Tony Miller and began as a small store in New Orleans, United States in 1964 and today is one of the largest beauty brands in the world. In 2001, the brand arrived in Monterrey to start its operations in Mexico, at that time with only one store, located in the center of the city. At the moment sally Beauty manages and operates more than 2,700 stores worldwide. In addition to its physical stores, the firm also has a strong online presence. According to Statista, last year in the United States, Ultra stood out as the most popular beauty retailer website with almost 71 million monthly visits, followed by the brand Sephora which came in second, with around 54 million views that month and speaking of Sally, the firm achieved 15.54 million views in July 2022.
It is evident that with the expansion of Sally Beauty nationally and globally, the consumers they have more options to find products in their own community.
Consumers reveal how Sally Beauty’s sales strategy influences their purchase
It is well known that TikTok It has become the ideal tool to expose situations regarding any company and this time was no exception since some consumers made known what appears to be a sales strategy; However, not all consumers have allowed this situation, as it has caused some confusion that some sellers ask for a minimum purchase when choosing a product with an affordable price.
A user named “Ana Lau” recommended not to visit the branch of sally beauty buenavista since they did not want to sell him some masks If not, he bought a more expensive product, he also pointed out that there was no sign indicating this and the attitude of the sellers was not the best.
Likewise, a user named “Tamaradelav” confirmed the veracity of the girl’s experience since she mentions that the same thing happened to her at the Delta branch, as she comments that she wanted to buy 2 inks from the brand bissu, but they told her that they could not sell her unless she bought a minimum of at least $200 or another item from the store, so the user commented that it is possible that this is a marketing strategy to sell more but it does not make sense that put discount products on display. Given this, some Internet users commented on their similar experiences in the store, although they stressed that when facing this situation, sellers agree to sell the products without a minimum amount.
@tamaradelav #paste a video by @Ana Lau #sallybeauty @SALLY 🤍 #Shopping #make-up #parquedelta ♬ original sound – tamaradelav
Consumers have been faced with various challenges when visiting Sally Beauty stores; However, the company has in its hands the solution to improve the shopping experience of its customers, in this case they could improve the practices of their workers who are the direct image with the customer, since this is usually something common in brands beauty, because Sephora also faced this, since a consumer exposed bad and rude service from an employee on TikTok, however, the brand solved it in the best way and rewarded its client so as not to lose their bad experience buys.
@dianilulz Ill treatment, uncomfortable looks and unnecessary sorrow @Sephora México encouraged me to make this video because @Diosa Prieta ♬ original sound – Diana Maria
Taking care of the reputation of a brand is something fundamental for any company, since it depends a lot on this that the consumer buys again, since it is necessary that there is a good shopping experience so that there is loyalty to the brand.
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