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In a projection of Statistical Exclusively for its users, the universe of marketing is dimensioned through income in content.
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Lego is one of the most reputable brands in the world, according to the Reputation Institute.
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In the study “Edge by Ascential” realizes the number of promotions carried out by stores.
A sales strategy was tested during the selection of products, which a woman made in a store Legoin which he only had 90 seconds to select your favorite products.
The dynamics of timed purchases add important amounts of reproductions in social networks, where the unexpected selection of products stands out, the time in which they have to carry out the selection of these and the final cost of the products chosen in the dynamics.
within a study titled “Edge by Ascential”in this document the percentages of products offered in promotions by retail brands such as amazon arget Y Kroger.
In this interesting investigation it was found that AmazonFresh Y Walmartinternationally known brands, had only 22 Y 3.6 percentrespectively, of their products in promotions.
The volume of products that brands put on promotion and cases such as Lego, which was given to a client 90 seconds to choose their favorite products, they are part of the marketing actions that only in dynamics such as content marketing add estimated income in 76 billion dollarsas detailed by a projection of Statistical exclusively for its users.
Dimension the importance of marketing from the investment in one of its many areas of action, such as content marketing and see the impact generated by a promotion in store, with a consumer who has 90 seconds to choose, check that licenses are an interesting sales strategy, because the main selection of the consumer were the armables of Harry Potter Y starwars.
@angelamd1999 #90secondschallenge #legochallenge #Lego #Saragossa ♬ original sound – Angela Martinez Dueñ
Challenge to buy in record time
As they have given a Lego consumer the opportunity to make her favorite buildables in 90 seconds, we have seen dynamics on social networks that do not disappoint.
The best case occurred when a small consumer went to an Oxxo accompanied by his uncle, who gave him 1 minute of shopping at the convenience store. The selection of products made an important revelation, accounting for the purchase decisions made by the underage consumer.
Of the points that are demonstrated is the willingness of minors to visit stores as a leisure activity, motivating consumption from this activity and in the case of this little one in history, purchasing products such as potatoes, popsicles, juices, yogurt, sweets , Kinder egg and Sabritas products.
In the first choices of the minor are the drinkable dairy products, their reach in the refrigerated area, due to their height, they continue with child-sized flavored waters from Bonafont, a pack of napkins, later two cans of Pringles chips and popsicles from Nesquick, as well as cookies and microwave popcorn.
Understanding these cases follows a key concept that we cannot lose sight of and that is the importance of the physical point of sale, to carry out dynamics that do not disappoint consumers, on the contrary, it determines points of opportunity to be able to interact with results.
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