Palacio de Hierro is a Mexican department store company also present in the real estate market.
A loyalty program is a marketing strategy established by a certain company with the purpose of rewarding the purchasing behavior of its customers.
Palacio de Hierro and Liverpool stand out for their loyalty program.
A consumer revealed a hack little known to active buyers, as it detailed how you could buy without actually spending on Palace of Ironand this has a lot to do with the right way to take advantage of the company’s loyalty program.
He iron palace It is one of the largest department stores in Mexicoand stands out mainly for offering exclusive and high-quality products from international brands, such as Chanel, Louis Vuitton, and Gucci, to name a few. With a presence in the main cities of Mexico, Palacio de Hierro is a destination for luxury shopping for many.
Iron Palace in the market
Since its founding in 1891, the iron palace has become one of the most recognized companies in the world of department stores in Mexico. The store has witnessed a number of changes in the market mexican retailer throughout the years. According to Statista, in 2021, Iron Palace Group generated most of its revenues from its segment of locker room and footwear, which is contrary to the results prior to 2020, when its sales of general merchandise represented the most significant portion of its total sales. This company also has a presence in the market real estate.
It is evident that the firm has a presence in the trade electronic B2Calthough it does not lead it precisely, since the first place is held by Liverpoolin 2021, was the store retail apparel leader in Mexicowith a market share 7 and a half percent. Subsequently it is found Coppel, Suburbia and the iron palace which represented 2.7 percent.
Consumer reveals hack to buy “free” in Palacio de Hierro
A consumer released a little-known hack on her TikTok account to make the best use of the loyalty rewards obtained with the brand’s card. In this case, the girl has remained active using her card that gives a certain percentage of reimbursement as a reward, for this you need to have the full or partner card.
Said user mentions that if you make purchases using said card, per year you accumulate points that are known as “balance refund” and normally, the ticket usually shows the figure that is in favor.
In your case, you proved to have more than 38 thousand Mexican pesos of reimbursement balanceand with this he took the opportunity to make a purchase that he mentions was practically free, so he chose a high-end product, this being a luxury brand bag Hermes. He even showed his ticket where the cost of the bag is shown, which is 26 thousand, his reimbursement was successful and he did not have to pay anything at all, in addition to the fact that he still had money left over in his favor.
Given this, several Internet users assured him that his purchase was not completely free since he surely had to spend a lot to manage to collect that amount of “balance refund” for about 2 percent reward.
@theshoppermxDo you want me to explain more? 🥰🥰♬ Cupid – TINI
Not only iron palace run that loyalty program, too Liverpool who has promoted his purse electronic, this allows you to make certain payments in the stores of said brand, works like cash and also provides certain bonuses. Some of the items in these stores may give you a discount on a percentage of their cost when Liverpool Electronic Wallet (It will depend on whether you participate in the promotion and the accumulation amount may be from 1 percent to 20 percent of your total payment).
Due to this type of cards that offer certain benefits, it is that both Palacio de Hierro and Liverpool They are one of the most requested stores during the promotions of the Good End or night sale.
The loyalty programs of department stores are one strategy effective to retain your customers and improve their shopping experience. through rewards, discounts and exclusive benefits, program members feel valued and motivated to continue shopping at the department store. In this case, the loyalty program managed by the Iron Palace and Liverpool It is a key tool to maintain customer loyalty and thus improve the profitability of the company.
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