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Being monitored by security in supermarkets, the consumer mentions that this type of situation does not happen in “conventional” markets.
Although brands have shown their interest in eradicating racism, there is still a long way to go to eliminate it completely.
Only 3 out of 10 organizations are shown as intentionally inclusive.
A consumer has chosen to comment on the networks part of his day to day life, being a victim of racism in supermarkets in Mexico.
The visit to supermarkets is shown as essential for millions of people, who can find in these spaces different products to use in their daily lives, whether to buy entertainment and leisure items, as well as those more everyday and essential items such as food and medicine.
To take into account how important these spaces are today, the Statista study on thes net sales of the main supermarket companies in Mexico, showed that at the time Walmart de México managed to attach the figure of 641 thousand 83 million pesos, Soriana Organization in second with 155 thousand 74 million pesos, Grupo Comercial Chedraui in third with 77 thousand million pesos and La Comer in fourth with 21 thousand 59 million pesos, showing that these companies are shown as essential for consumers.
Taking into account that these spaces reach millions of consumers, they must ensure that they provide customers with a good shopping experience, regardless of who they are, a fact that they can achieve through the offer of environments free of any type of violence or discrimination in terms of gender, preferences, ethnic groups, among other possibilities to explore.
A TikTok user has chosen to talk to netizens a bit about the problems he has living in Mexico, particularly talking about the issue of racism inside supermarkets, where he mentions some of the problems that he experiences in these when making purchases, even with the security team of the stores. To contextualize Internet users in the first instance, the video begins by mentioning: Do you want to know what is the problem with shopping when you go to the supermarket as a black person in Mexico?
@loafb Has it happened to you? #loafb #racism #Supermarket #market #malls #afromexico #Mexico #security guard #racialprofiling #racialprofile #blackmexican #afro #fyp ♬ original sound – andrefara
He mentions that it is difficult to see what products you want to buy, since the police begin to follow them, making them feel as if they are committing a crime, among other situations, while at the same time mentioning that this does not happen in conventional markets.
Likewise, he also mentions a little about the prejudices that are usually made in these spaces, mentioning that they are also classist and that it is a fact that affects people of all skin types.
@loafb Reply to @loafb Have you been told something about the way you dress? #loafb #racialprofile #blackmexican #afro #racialprofiling #security guard #Mexico #afromexico #malls #market #Supermarket #racism #latinamerica ♬ original sound – andrefara
There are different aspects when we choose to talk about inclusion, both at consumer and worker levels, referswhere although considerable evolution has been shown to try to eradicate any type of discrimination and promote a culture of inclusion for all, these types of acts are still being witnessed that demonstrate a particular point, there is still a long way to go.
Reinforcing the efforts of brands in matters of inclusion shows an important opportunity for brands to show themselves in favor of consumers and human rights, thus strengthening their image as “friendly”, both in customers and workers.
According to a McKinsey study, those companies with “diverse” teams become up to 25 percent more profitable compared to those that do not promote said organizational culture; on the other hand, PageGroup shows in a survey that only three out of ten organizations are shown as “intentionally inclusive”.
An example of companies that have found in inclusion a good opportunity to “get good publicity”, we found it some time ago with that Oxxo branch that included various Haitians in its work team, thus earning applause from consumers.
Discrimination is an issue that is still quite present today, where brands still need to strengthen their efforts to offer truly inclusive spaces.
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