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Approximately 85 percent of employees are not entirely comfortable with their work environment.
The employer branding it can influence an employee’s feeling of belonging towards their respective workplace.
the consultant Walters People shows that employees are no longer attracted “just” by a payroll.
One company has heralded a trend in “modern offices” by providing a welcome kit for your new collaborators dogs.
At present, the human resources area of a company is shown as essential for its respective professionals to carry out all kinds of strategies that manage to liven up the work environment among employees and thus directly improve the internal and external image of a company (as well as increase loyalty of employees with their respective workplace), being an effective strategy of employer branding to attract new candidatesin addition to leading to other types of benefits that could lead to an increase in the income of companies.
According to a study conducted by Gallupare approximately 85 percent of workers who do not feel related to their respective work environment, since they do not feel identified or connected with it; On the other hand, only 15 percent of those who work full time feel really committed to their company, being a reality that affects the flow of personnel within an organization, which could be avoided if companies chose to carry out a certain type of of strategies.
Information on Sustainable Growth in the “Happiness and Work” study shows that happy people manage to increase their productivity by up to 88 percent and register up to 33 percent more energy and dynamism, having a direct impact on greater efficiency and productivity. Having “happy” employees sounds appealing at first glance, but how do you bring this to reality?
In recent years, a somewhat peculiar trend has been seen in offices around the world, which allow their employees to bring their pets while they work, leading to some benefits. According to a study conducted by Virginia Commonwealth Universityit shows offices that allow employees to bring pets have lower levels of stressdemonstrating considerable well-being to be considered in any company.
Taking this into account, a human resources manager has chosen to show LinkedIn professionals the initiative of her company, where they would be giving some welcome kit for new dog members of your company.
In the welcome kit you can see some meat bones, bags for their waste, prizes, among other elements that managed to be well received among users.
Users have been shown to welcome this initiative effectively, making comments like “I love your position, very professionall”, “great”, “is the best coach that Mezcal could have, make your first day the best dog experience“, among other thoughts to contemplate.
Sure, these types of unconventional strategies are showing up more and more, but why is this happening? Over time, employees have become increasingly demanding with respect to their work spaces, who are no longer looking for “only” a company that offers a payroll, but are also looking for other types of benefits or opportunities to improve their mental stability. through the already sounded “emotional salary“.
Consultant Information Walters People in its survey on Labor Market Expectations, shows that current candidates have a better perception of those companies with opportunities for development in their professional careerthose that offer job stability, a balance between professional and family life, those that have a good corporate culture, good benefits, and other opportunities to explore that are worthy of a good employer branding through “small” strategies.
These types of strategies can be carried out in endless ways, as they have well demonstrated. AC when he had his employees return to offices with a type of welcome “party” after being in home office during the Covid-19 pandemic (a fact that attracted the gaze of professionals who showed their interest in joining their work team); or as that shows Adidas benefit that allows its collaborators to have an hour available to exercise during their working hoursif they can verify that they went to exercise, a reality that caught the attention of the networks.
@narencyotzompa My first day at C&A…………………….. #c&a #fashion #fashiontiktok #fashioninspo #lovemyjob #job #cya #fashionretail ##work ♬ Love You So – The King Khan & BBQ Show
There are various ways in which companies can improve the physical and mental well-being of their employees to increase loyalty to their workplacedirectly impacting their labor productivity and, as a result, better income.
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With this program, brands hire intern dogs, while looking for a home