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the death of the Queen Isabel is the main trend in social networks and of the expected challenges, which when they are not met, critics are generated against the community manager of the Royal familyfor the way in which he approached the event on the social networks he manages, accusing a mistake in its handling.
Queen Elizabeth’s presence on social media dates back to 2014when he actively entered these media with his first tweetthe demands on their social networks increased to the point of requiring a community managervacancy of which we learned details in 2017, when the position of “digital communications officer”.
With a salary of 30 thousand pounds sterling a year (688 thousand pesosapproximately), had to have skills in capturing photos, video and managing websites.
If we recall the data projected by SproutSocialin this study we see the recommendation of what to publish and what not, when it is community managerwhich serve as context to understand the mistake made by the CM of the Royal Family.
In the estimate made, it is noted that a 83 percent recommend using videos, other 83 percent also recommends answering questions and the 68 percent ensures that it is pertinent to intervene in conversations.
Of the actions they ask not to commit, the 88 percent recommended not to laugh at the followers, 71 percent asks that political issues not be discussed and 69 percent says to avoid vulgar language.
This context allows us to measure how important communication has become in times of social networks, especially due to the impact that these platforms have as an institutional complement to dependencies, since everything they share ceases to be a simple post and even becomes in relevant actions before the consumer.
With this at the door, a value scheme has been established that has no waste and marks a unique benchmark in the market and that is to know how a community manager of a monarchical dependency like the Royal familyat the death of Isabel II.
The mistake of the real CM
The CM of the accounts on social networks of the Royal Family is being criticized, as we have already anticipated, because in its publication strategy it failed at a special moment, after the death of Queen Elizabeth II, the timing played against him, because he not only announced the death of the queen before the BBCthe only channel that was expected, had the exclusive in reporting the death of the monarch, the series of publications made on the Instagram of the Royal Family related to the death of the monarch, contrast with an event where outsiders are planting a tree to the circle close to the queen, so the criticism on networks has been forceful, since the event was not given the value in image on these channels, fundamental due to the scope they have.
I get into the instagram of the British royal family (to gossip a bit, I admit it) and I find this post from YESTERDAY. I have stayed such that 👁👄👁 pic.twitter.com/hWqQQe1Fzm
— 𝕽𝖆𝖖𝖚𝖊𝖑 (@rxlbntz) September 8, 2022
IT CANNOT BE… but it is because I just checked it.
This is the latest Instagram post from the British Royal Family. It is from yesterday.
THE TIMING. pic.twitter.com/o3TFWbLEuf
— #WhyTT (@xqTTs) September 8, 2022
The latest instagram post from the British Royal Family… what a bad timing bro. pic.twitter.com/64mc9TOfew
— Agustina (@sosagustina) September 8, 2022
Communication in social networks has determined core activities that have helped determine the capacity of the messages that serve as a reference in the market and, most importantly, define activities that scale in the interest of the consumer.
Faced with these cases, a relevant fact to consider has to do with the way in which personalities have used fundamental facts, to understand what impacts and how. Within the estimate of “Social Media Marketing Industry Report”a study who ran into 2021the main benefits of resorting to social networks for the purposes of marketing were to increase brand exposure, 88 percent; increase traffic, 79 percent and most importantly, develop loyal fans, for the 61 percent of those who participated in the study.
These goals are undoubtedly activities that start from a fundamental element and that is the reach and speed of the networks, but also the formality that they already require due to the Impact they generate, especially when it comes to official accounts that generate communication and impact before the audiences. .