- Index hide1 According to the General Directorate of Epidemiology of the Ministry of Health, in Mexico, approximately 10 million children between the ages of two and five suffered from caries in 2019.2 Between 1999 and 2004, groups of boys and girls between the ages of 2 and 5 (27.90%) had dental caries.
According to the General Directorate of Epidemiology of the Ministry of Health, in Mexico, approximately 10 million children between the ages of two and five suffered from caries in 2019.
Between 1999 and 2004, groups of boys and girls between the ages of 2 and 5 (27.90%) had dental caries.
In 2015 and 2016, 13% of young people in the United States did not receive a cavity treatment.
They create a student campaign for Colgate to raise awareness in children to eliminate cavities and dental plaque with the help of characters from the Monster Inc (2001) and Monster University (2013) movies.
Dental plaque and caries in children
According to the American Academy of Pediatric Dentistry (AAPD), A common cause of tooth decay in young children is that they go to sleep with a bottle. This particular mismatch is known as baby bottle tooth decay. The milk or juice that the child drinks in the bottle stays in his mouth all night creating an ideal breeding ground for bacteria.
According to Professor María Gloria Hirose López, from the UNAM School of Dentistry, early childhood caries, formerly known as baby bottle tooth decay, occurs in babies due to poor oral hygiene after being fed breast milk or formulas, at this stage of life it is an indication of future dental problems, In addition to affecting growth, it interferes with eating, sleeping and concentrating at school, he said.
Monsters Inc VS Dental Plaque
The campaign against dental plaque in children is accompanied by 4 images of some products from the Colgate portfolio accompanied by the Monster Inc character, Mike Wazowski. In addition, the campaign has as its slogan the phrase “Fight that plaque, Scary monsters don’t have plaque”, a famous phrase that Mike says to Sullivan during a scene from Monsters Inc.
With the series of images, Mike Wazowski and the slogan, the aim is to create awareness in children to generate interest in maintaining good hygiene and dental health to eliminate cavities during childhood.