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Coke is considered the most valuable brand in the beverage segment, according to an estimate of Statistawhere the value of the brand is warned.
What Coke we have seen cases of beverages that have entered the market smartphonesas it did Pepsi in China.
It is interesting to see the role of technology in the design of promotional strategies.
Coke fully enters the technology market with a smartphone and it is a collaboration that highlights the role of technology in the promotions market and the value of licenses, to achieve products that end up conquering the consumer.
We have already seen this interesting exercise with Pepsi, which also launched a smartphone in China with which it caught the attention of the consumer and demonstrated that the important thing when choosing a brand is the promotion it carries out, as confessed by 26 percent of all consumers globally, as stated by a study of “Global Brand Origin Report”.
Coca-Cola smartphone
The realme 10 Pro 5G Coca-Cola Edition finally it was presented to the market and with it an unexpected category was inaugurated in the beverage segment, demonstrating the value of the licensing.
The edition, which is a very detailed version of the Coca-Cola logo, shows the emblems of the soft drink brand on the cover and on the other side it exhibits a very important characteristic element, which is its 6.72-inch screen. LCD with a refresh rate of 120 hz.
Another of the powerful elements of this device is that it has a camera that claims to have an image resolution of 108 megapixels, greater battery capacity by adding 5000 MAH and a processor Qualcomm Snapdragon 695G.
From what is known so far about this device is that it will be presented next week in India, so until now there are no details of which countries it will be sold in, what we do know is that in terms of design this device It has rings around the red lenses, a matte finish and a treatment that gives the appearance of touching aluminum to the touch.
These launches reveal an interesting phenomenon and it is the opportunity to generate brand conversation with the consumer due to the value of the products they have, in a phenomenon where the brand license is exploited to launch products, just as it did in its Pepsi, which also in the Asian market, but in its case in China, launched a mobile phone in 2015, with a launch that became a symbol of how important technology plays in the market, especially at a time when it has become definitive to understand the consumer.
Based on this understanding, highly laudable tasks have been defined, as technology is an essential ally in promotions for brands, to launch special editions and consolidate products in this interesting consumer exercise.
As was to be expected in this exercise, a resource that we cannot waste becomes clear and it is the challenge that brands find in being able to innovate with the launch of products that stand out to the consumer.
This has made collaborations with smartphone companies for the launch of special editions a safe investment segment, due to the expectation it generates and the scope with which the brand manages to be recognized in the market.
