Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Mexico
Doritos celebrates Father’s Day with a look at diversity: In alliance with SLAP Global, Doritos presents a homoparental family, who decides to share a night of fun at a fair of mechanical games and other attractions. The message of SLAP Global and Doritos ® in this commercial reminds us that when there is love, everything that happens around us takes a back seat. And it is with that same love that homoparental families in Mexico fight for recognition and against the adversities of society.
Costa Rica
Coca-Cola FEMSA subscribes to the inclusion program: Coca-Cola FEMSA in Costa Rica signed the Declaration of San José, a pact that includes principles against discrimination based on sexual orientation and gender identity and in favor of the Human Rights of LGBTIQ+ people in work spaces.
The Declaration of San José is an initiative of the Business Alliance for Development that was carried out for the first time in 2016 through Pride Connection (formerly LGBTI Business Block), which aims to create a process of continuous improvement on LGBTIQ+ issues in the signatory companies.
Spain
Palomo Spain designs a new collection inspired by Correos: The designer Palomo Spain launches a limited edition of garments inspired by the Post Office, with which he seeks to pay tribute to those people who decide to stay in their homeland even though they sell their products all over the world.
The sale of this exclusive edition will take place in the Correos marketplace (Correos Market), and consists of a sweatshirt, a cap, a scarf, a T-shirt and the original Twilly, representative of the Andalusian brand.
Hotel Riu Plaza España reaches the metaverse: Located in the emblematic Edificio España, in the center of the capital, Madrid, the Hotel Riu Plaza España inaugurates its headquarters in the metaverse. This new virtual version of the hotel allows you to visit different areas of the hotel, as well as go up to the roof and even “feel vertigo when leaning out of its glass balcony and when crossing its suspended walkway more than 100 meters high”.
In addition, there is a space for interaction, since, according to what has been reported, it has a virtual receptionist named Michaely.
Danone makes diversity visible in families: Within the framework of Pride month, Danone seeks to give visibility to all types of family. With this initiative, the brand enriches and aspires to promote a more egalitarian, respectful and fair vision that leaves no one behind. “We have always had a commitment to all families and, therefore, Inclusive Diversity is one of the pillars of our corporate policy. Being a B Corp company drives us to act as agents of social change, and that is why we wanted to go one step further in promoting these values, breaking stereotypes and nurturing love and respect”, says Sara Castro, VP Resources Humans from Danone Iberia.
USA
eBay joins the live shopping for collectors: According to a statement from eBay, this new platform offers users a new way to search for and buy products, a beta technology that combines entertainment with the possibility of instant purchase in one of the largest marketplaces in the world.
The idea is to connect buyers and sellers in the same way as if they were in an offline environment and, for this, different events will be held only for collectors.