- Balenciaga had not organized a fashion show in the United States for more than 20 years.
- The return was with all the power: on Wall Street and in the form of an alliance with a giant: Adidas.
- The parade with masked models aroused all kinds of reactions on social networks.
Balenciaga chooses Wall Street to announce a surprise alliance with Adidas.
That’s right, in the heart of the world’s finances, the New York Stock Exchange, the luxury brand presented its spring 2023 collection in which Adidas Originals (Adidas’ casual and sportswear brand) will be the protagonist.
To attract the attention of the media and generate conversation on social networks (hey, he did), Balenciaga designed a parade with masked models, super sports looks and oversize silhouettes.
Ambassadors like Kanye West, Pharrell Williams, Candace Swanepoel and J. Balvin were present at the show, an extreme fusion of the brand images of the two companies.
At the show, held on Wall Street on Sunday May 22, it was possible to see how Balenciaga has reinterpreted the classic Adidas Original classic sports style through a 100% avant-garde visual experience.
There was everything from oversize tops and sweatpants to oversized sneakers.
It was Balenciaga’s first fashion show in the US in two decades.
The Spanish brand chose Wall Street for its performance because the theme of the parade, according to the brand, was to alert the world about the loss of identity due to globalization and the evolution of fashion in which urban ostentation.
Therefore, the models were completely masked.
After the show in New York, Adidas Originals posted on Instagram that the new collection “will arrive shortly” at the points of sale with a fusion of the logos of both brands: Balenciaga and Adidas.
Reaction in the networks to the Balenciaga and Adidas parade
On social networks, reactions to the masked models were mixed. Many admitted the originality of the idea and others said that “it’s scary”.
Balenciaga (2022) pic.twitter.com/ibSouLJMkI
— gio ᵕ̈ (@earpIgbt) May 23, 2022
On the other hand, it was learned that the Spanish haute couture brand Balenciaga will accept Bitcoin and Ethereum as a payment method in its main stores in New York and Los Angeles.
Every single Balenciaga runway model walks like someone owes them money😭 pic.twitter.com/h3CnyJLHCN
— Nathan (@868nathan) May 22, 2022
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