The football sector has already seen some successful projects implement blockchain technology in some field, such as fan tokens or card games with NFTs, among others. Therefore, it is not surprising that more companies enter this sector. It is the case of MetaSoccer, football manager in the metaverse, which has announced a partnership with the Brazilian team Club De Regatas Vasco da Gama to launch a licensed soccer team with Brazilian NFT players in the metaverse.
Players in the Metaverse
This initiative is expected to generate alternative revenue streams for Vasco da Gama while reaching new audiences Worldwide. What’s more, partnership offers existing fans additional ways to get involved with the players and clubs they love. These types of projects are still innovative for many followers of the beautiful game, but over time they will spread like other developments did before. A few years ago we didn’t use apps or smartphones and today they are everywhere.the day will come when children collect NFTs of your soccer stars?
Club de Regatas Vasco da Gama, or Vasco as it is better known, is a Brazilian soccer team from Rio de Janeiro. Founded in 1898 as a rowing team, Vasco da Gama established itself as a sporting institution of international renown with the creation of a football team in 1916. The club has won various Brazilian and international competitions over the years and was the birthplace of world-renowned soccer stars such as Romario, Roberto Dinamite, Juninho Pernambucano and Phillipe Coutinho.
The Vasco da Gama has more than 14 million followers positioning itself as the fifth club with the most support in Brazil. From this strategic alliance will include the MetaSoccer logo on their uniforms. The addition of the logo will appear on the shoulder of the jerseys in all the matches of the Campeonato Carioca, the Rio de Janeiro state league. In the Serie B matches of the Brazilian Championship, the MetaSoccer logo will appear on the shorts of all the players.
A Relevant Adoption Case
This association will give MetaSoccer enormous visibility throughout Brazil, not only through the broadcast of matches watched by millions of people, but also through all the media coverage related to the team. Vasco da Gama will emphasize this publicity and brand awareness of the game through its multiple social media channels, which accumulate 8.5 million followers.
The Brazilian club takes this partnership one step further by join the soccer metaverse. The license agreement includes a Vasco da Gama digital teamwhose squad will be made up of players newly found in the ecosystem, as well as a digital stadium. Definitely a great incentive for adoption and education in the use of crypto assets in the Brazilian and international community. More announcements related to the execution of this partnership between the Spanish company and the Brazilian club are awaited.
Julia Fernandesdigital marketing coordinator for Vasco da Gama, believes this is a new and exciting step for the club towards its digital evolution. “Partnering with MetaSoccer is the beginning of a story we are proud to tell. By believing in this project, our club is establishing a firm position of our beliefs in the transformation of the digital market”, he added.
Soccer and the Blockchain
For his part, the CEO of MetaSoccer, Marc Cercos, stated that “this is just the beginning of a long list of international teams that will join the soccer metaverse. Vasco da Gama is a pioneer and dared to be the first team to enter the MetaSoccer ecosystem, but soon more clubs will take the step and will see that the future of football is also in the metaverse, and that we have all the tools to create a digital football world like no other”.
MetaSoccer plans to be a soccer metaverse where it can be managed your own clubfind and train new players, play matches on your own NFT stadium and generate income while you play with the mode of Play to Earn. MetaSoccer brings the passion of soccer to the metaverse as it forms strategic alliances with A-list players and well-known companies to bring its users a new era of soccer. Champion Games, creators of MetaSoccer, is a game studio based in Barcelona. They offer a full GameFi experience, allowing gamers to enter the ecosystem as club owners or managers to have fun while generating revenue.
In short, this alliance will encourage fans of the football club to learn about crypto assets and introduce use cases of interest to the community. This is a relevant development for the Latin American market in which we can see a growing interest in introducing blockchain and metaverse technologies in view of the innovations that will come in the coming years. These partnerships between decentralized projects and clubs with a long sports history are expected to boost the utility of cryptocurrencies.
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