Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead.
Stripe and Nu modernize payments. Stripea leading company in the development of financial infrastructure for the Internet, and WILDEBEEST, one of the largest digital financial service providers, are modernizing payments to MSI, empowering business owners of all sizes to offer better promotions and more varied payment methods to their customers. Monthly Interest-Free (MSI) payment schemes have positioned themselves as one of the favorites for Mexican customers, according to the most recent data from Banco de México. By June 2021, 28.7% of the credit offered by institutions regulated by the Bank corresponds to promotions to MSI. For digital stores, in the past, programming a promotion to MSI was a slow and complex process, since they had to take into account many options, being forced to hire programming and software development professionals to do it; and even so, it was a process that could take days. Stripe engineers remove this complexity. From the Stripe user dashboard, all customization happens without the need to write a single line of code, all you have to do is choose the options, and click. On the other hand, when companies modernize, the final beneficiaries are their customers; Proof of this is the growing number of Nu Mexico customers who prefer MSI payment systems. Nu users have MSI with a great differentiator -unique in the market-, being able to advance monthly payments from their app and receive a discount for doing so. Currently, the possibility of offering different options and payment methods is a necessity for businesses that want to create the best shopping experience for their customers in a highly competitive space; the solutions low-code Y no-code for MSI payment schemes allow companies to offer promotions to their customers in record time, positively impacting consumers, who can better manage their personal finances. Hoping that the information is of interest to you and your audience, attached and copied below you will find a document that expands the information; Please do not hesitate to contact me with any questions or comments. Similarly, if you are interested in delving into the subject, our spokespersons are available to arrange an interview.
CleverTap appoints Director of Human Resources. CleverTap, the innovative integrated retention cloud today announced the appointment of Satyadeep Mishra as its new Chief Human Resources Officer. Satya comes from the OYO hotel technology platform, where he worked, in the same role, developing projects for technology, product, global functions and other international market teams. With over two decades of experience collaborating with companies such as Jio, Barclays and Bajaj Finserv among others, Satya brings with him a proven history of leading teams and conceptualizing innovative HR strategies, mastering the fields of talent acquisition, training, development and Performance management. He also played a pivotal role in the transformation and growth of Jio’s core digital and telecom initiatives. “We are excited to have Satya on board. Having nurtured some of the industry’s leading experts, quality talent has always been a priority for CleverTap. And with Satya’s immense experience, I have no doubt that he will lead our People Strategy and continue to build on our employee-first culture as we grow stronger on our journey as global MarTech leaders,” said Sidharth. Malik, CEO of CleverTap. “It is an absolute pleasure to be part of such a dynamic and exuberant team. CleverTap’s growth in recent years is a testament to the capabilities and dedication of everyone involved with the team. The roles that HR functions play are not only based on people strategy, but also involve business, which has become significant for more companies, especially within the work-from-anywhere era. . I am delighted to work with like-minded individuals who understand the importance of retaining and nurturing brilliant talent. I am confident that together, we can scale new heights and break down conventional barriers, while creating value not only for our customers, but also for our employees around the world,” said Satyadeep Mishra, CleverTap’s Director of Human Resources.
South Coast Plaza prepares for Christmas. South Coast Plaza It is the only mall in the world with two Gucci stores. The main store and its new Pop Up: Store Gucci Valigeria Ephemeral Store, which is dedicated solely to pieces of luggage. Get ready to travel with these exclusive pieces! And for men, South Coast Plaza has a new Louis Vuitton boutique focused solely on them. Ideal for finding unique gifts in this special season. Visiting South Coast Plaza at Christmas is a true experience, and to make sure of that this year you can find three Christmas trees. Whether you’re looking for something traditional or something unique and different, South Coast Plaza offers something for everyone: the 90-foot traditional tree lit with hundreds of tiny lights stands in front of the Westin Hotel; the exclusive Louis Vuitton Christmas tree created especially for South Coast Plaza and one of a kind; and the Santa Claus tree at Macy’s Home Store. Next year, South Coast Plaza receives 4 new restaurants that will join its unique and varied repertoire of restaurants: Caló Kitchen + Tequila where you will find delicious Mexican recipes and craft cocktails; If you are a ramen lover, you must visit Ramen Nagi and try the exquisite dishes of the Tokyo Ramen Contest Champion recognized for its delicious pork bone soup base; if you want an Italian gastronomic offer, Teatro Angelina will become your favorite; and Yu Cake, who offer Chinese desserts and drinks, as well as teas and boba shakes. After a long day of shopping, raise a toast and enjoy a nice lunch or dinner with your family at one of our renowned restaurants: AnQi Bistro, Antonello Ristorante, The Capital Grille, Hamamori, KnifePleat, Petrossian at Tiffany, Populaire , Quattro Caffe, Tableau Kitchen and Bar, TERRACE by Mix Mix, Vaca, and many more. Some of the brands that will open new stores in South Coast Plaza in 2023 are: Alexander Wang, Berluti, Byredo, David Yurman, Dior, JD Sports, Missoni, Miu Miu, New Balance, Polestar, Reformation, among others. To complement the offer of South Coast Plaza, right next to the mall you can find Segerstrom Center for the Arts. The center of Orange County where you can find different theater presentations throughout the year such as concerts, Broadway plays, ballet, and more.
Bombay wins again Effie for Nestlé. During the spectacular EFFIE Awards Mexico 2022 Awards Gala held recently, the independent Mexican agency MUMBAIonce again won a coveted EFFIE for its “Unique Taste” campaign for Nestlé’s Sta. María spring water. It is relevant to point out that just in November of last year, Bombay was the first agency in Mexico and Latin America to win a Global Grand EFFIE in the “Best of the Best” of the EFFIE Awards, also for Nestlé for its “Tribute” campaign for Nescafe. “We are extremely satisfied and proud to once again receive an EFFIE for a client like Nestlé in a very competitive category such as bottled water with its Sta. María spring water, for having understood the consumer’s insights and translated them into a a very simple and relevant message”, says Javier Macías, Partner and General Director of Bombay Strategy. In a similar way, Víctor Mejía, VP and General Director of Nestlé Waters México, Paola Mayoral, Communications Manager of Nestlé México, as well as Miriam Mendoza, Director of Corporate Communication of Nestlé México, who highlighted the teamwork carried out by the team of the Brand with the Bombay agency. Sta. María is a unique brand and indeed has the enormous differentiation that lies in its flavor, which is given by its origin, the spring. The results that were obtained with the campaign created by Bombay were really extraordinary because, above all, the purchase consideration with a growth of 6.5 times vs. 2019, achieving almost 80%, which already brought it closer to the three largest brands in the category that have consideration levels greater than 90%. Mike Ruíz, Founder and CCO of Bombay, talks about the development of the creative concept: “We found that no leading brand in the category was talking about taste (purified water brands would be hard pressed to support it) and that it is also a direct functional benefit de Sta. María, consequence of the attribute of 12 years of natural filtration by the forest and the volcano. This is where our differentiating concept was born: “Behind the water with a unique flavor, there are 12 years of natural filtration.” Finally, Gonzalo Martínez, General Director of Bombay, expressed: “Obtaining 2 consecutive EFFIEs for our client Nestlé in 2 different categories is a beautiful example of what a very good professional relationship between the advertiser and their agency can do for the benefit of the Brands. ”.