Círculo de Crédito, 20 years committed to the financial life of Mexicans

During 2022, in May, they received the award as Decisions to Innovation in Decision Management , by FICO (NYSE: FICO) — an analytics software company; additionally, in October, they were awarded a second prize for their social commitment in favor of financial inclusion. In this regard, Juan Manuel Ruiz Palmieri, general director of the company, highlighted that each recognition strengthens the company’s purposes and commitment to Mexicans.

Referring to the first award, Ruiz indicated, “We are the first Mexican company to obtain this recognition, we have always worked on the subject of innovation and this award is given based on a model with which we are able to support financial inclusion, as one of our main objectives: Raise people’s quality of life”.

In accordance with The National Financial Inclusion Policy (PNIF) The objective that must be met in the country, and for which year after year public and private institutions work is: “Strengthen the financial health of the Mexican population, through increased access and efficient use of the financial system, the development of economic-financial skills, and the empowerment of users”. Thus, during 2022, the work of Círculo de Crédito focused on the development of Mexican families.

The family economy as a base

The innovative model that Círculo de Crédito operates has the purpose of generating credit profiles using the credit histories that exist in the homes that families live in. “We develop technological and analytical solutions that, based on the credit profile of each member of the household, group key variables that allow household members who do not yet have a credit history to create an initial profile to be evaluated by the institutions and who can assign their first credit”, pointed out Ruiz.

This model is called Extended Score and it has allowed more than 20 million Mexicans who are looking for a loan to generate scores, thus opening access to credit to the new generations. Círculo de Crédito has more than 18 years in the market supporting financial companies with Secure solutions for granting credit.