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A Nielsen study reveals that 76 percent of Mexicans describe themselves as soccer fans, of which 59 percent follow Liga MX.
Consult Mitofsky reveals that the “Sacred Flock” is the most popular club in Mexico with 19.4 percent fan preference.
Currently, the Club Deportivo Guadalajara squad has a value of 51.8 million dollars.
Facing the next National Classic, Chivas has literally changed the play and, to promote the match vs. América at the Akron Stadium, has decided to “sign” Franco Escamilla, Diego Zanassi and the Argentine Jero Freixas.
It is said that in Mexican soccer the match between Chivas and América is the “classic of classics”, the “game of games”phrases that work as a hook for marketing to call the audience and recover the rivalry that arose many years ago, but which has been lost over time.
And it is that, to a large extent, the globalization of the media has led, little by little, to fans finding more competitive soccer leagues more easily. Today, to mention one example, It is thanks to platforms such as HBO Max, Star Plus and Paramount Plus that it is now possible to closely follow the football that takes place in England, France, Italy, the Netherlands and other tournaments in Europe..
Also, let’s remember that for the next edition of the Spanish classic, between Real Madrid and Barcelona, Star Plus announced that it would broadcast it totally free in some countries, Mexico included.
However, it is known that the fans for soccer in Mexico are very large, to the point that A study carried out by Nielsen states that 76 percent of Mexicans describe themselves as soccer fans.of which 59 percent follow Liga MX.
Chivas “signs” Franco Escamilla and thus promotes the National Classic
Tomorrow, on the field of the Akron Stadium, another edition of the National Classic will take place, two hours after the royal classic between Tigres and Monterrey, which means that two of the most important matches in terms of marketing will will take place the same day.
Thus, facing the so-called “classic of classics”, Chivas has changed the play in terms of strategy marketing in order to fill the stands, all thanks to a strategy in which the names of Franco Escamilla, Diego Zanassi and the Argentine Jero Freixas are involved.
What is it about? Through his TikTok account, the Guadalajara club, hand in hand with its CM, published several clips where the idea is to “speak ill of America”, this with the intention of reviving the rivalry that once existed between the two squads. .
@chivas @Franco Escamilla is in the house #chivas #ElClásicoDeMéxico #soccer #tiktoksports #francoescamilla
@chivas @jerofreixas in Tapatías lands #ElClásicoDeMéxico #chivas #soccer #tiktoksports #jerofreixas
@chivas The temple of Guadalajara – BOFO #ElClásicoDeMéxico #chivas #bofobautista #tiktoksports
@chivas How lucky are some? #ElClásicoDeMéxico #tiktoksports #diegozanassi #soccer #chivas
Chivas y América -América and Chivas- are the most popular clubs in women’s soccer. This is indicated by the data from Consulta Mitofsky. In fact, nicknamed “Sacred Flock” is the most popular club in Mexicowith a 19.4 percent fan preference.
In the end, soccer is a highly profitable business, so much so that, to this day, the Chivas squad is one of the most expensive in Liga MX, as indicated by Transfermarkta platform that reveals that the value of Club Deportivo Guadalajara is 51.8 million dollars.
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