The influencer industry is worth 13.8 billion dollars.
Mexico is the third country in Latin America with the largest number of content creators.
The industry of influencers continues to grow by leaps and bounds around the world. Given this, Mexico leaves us behind, that is why in the country there are various influencer that have earned the attention of Internet users due to the peculiarity of their content, One of these figures is Sujin Kim, better known as Chingu Amiga and who teaches Korean culture on social networks.
The figure of influencer The arrival of the Covid-19 pandemic has become much more popular, and it is worth remembering that these are people with a certain power or influence over a group of people, who, as followers, they become readers or viewers of everything you share, be it photos, tweets, or blog or vlog posts.
In terms of industry, it is one of those that is currently being established, which is why it registers globally, a market value that has doubled since 2019, standing at about 13.8 billion US dollars as of 2021, according to an Influencer Marketing Hub report.
Likewise, influencers have become a very popular figure on social networks, which is why the Marketing HUB study in 2020 detailed that Mexico is the third country in Latin America with the largest number of influencers, about 400 thousand, behind Brazil and Argentina.
Such is the power of these personalities today that, according to the Statista Global Consumer Survey, 30 percent of the people interviewed in Mexico claimed to have purchased an item as a direct result of seeing it advertised by an influencer or celebrity.
Chingu Amiga succeeded teaching on the networks
Better known as Chingu Amiga, Sujin Kim has become one of the biggest viral sensations on social networks in Mexico, especially on TikTok where she has with more than 18 million followers and on Instagram with a community of more than six million followers.
The fame of this young woman has been earned by the peculiar content she makes, where she is known for the entertaining way in which she explains the cultural differences between Mexico and South Korea. Although he arrived in Mexico due to health problems, Kim has been able to adapt to his new reality in the Aztec country.
“The pandemic arrived and that’s when I started recording my class and I started uploading it on YouTube and TikTok and I always started teaching the culture of Korea, naturally it connected with that of Mexico and it got to where it is right now,” he says in an exclusive interview for Merca2 .0.
Enter the content of influencerstands out when he talks about the things he doesn’t understand about his daily life in Mexico, or those he misses when he returns to South Korea.
“My content is not only cultural shock, but right now I go more to a foreigner living in Mexico,” she says.
In this sense, the tiktoker reveals that her content has always been based on showing that she wants to be friends with Mexicans or with all those followers who watch her content. “I always want to be a friend, a very friendly brand”, indicates.
Likewise, he explains that in his native country the figures of “influencer“Well, according to their statements in South Korea, the iinfluencers They are the famous people who appear in the television industry.
@chinguamiga They really do do this😂 #comedy #chinguamiga ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
“In Korea it is more difficult to be an influencer. Although now little by little the brands are looking for more influencers, ”she adds.
Thinking about the future, the young influencers highlights that it is preparing to venture into other industries. “Now I am taking acting courses, I am trying to see what else I can do and I will continue looking for what remains of this year and the one that comes my vocation”points out.
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