Index hide1 According to official data, around the world there are around 200 million content creators or “influencers“.2 In Latin America, according to estimates from a recent study, there are just over 12 million influencers.
According to official data, around the world there are around 200 million content creators or “influencers“.
In Latin America, according to estimates from a recent study, there are just over 12 million influencers.
Worldwide, there are more than a billion speakers of the English language.
Known as “Tatala”, the Chinese influencer announced, through social networks, the reasons why she will stop speaking English, opening an interesting debate among Internet users.
It is no secret that social networks are, today, one of the most essential tools for the activities of daily life: work, school, entertainment and socialization. Practically everything happens on the internet and the conversations of the digital pulse are more relevant every time.
Within this broad scenario, one of the phenomena that has grown the most over the years is that of content creators or also called “influencers“, a profession, even, that has been gaining ground.
According to data disclosed ReboldCurrently, there are around 200 million content creators around the world, a fact that undoubtedly confirms the importance of a task that, over the years, is becoming more popular.
On the other hand, in Mexico and Latin America, information from Influencity reveals that, among 20 countries that were analyzed, there are just over 12 million influencerswhere, in addition, women predominate influencersexcept in countries such as Panama, the Dominican Republic and El Salvador.
Taking these data into account, it is not surprising that, at present, companies and/or brands begin to outline their positioning strategies with various internet personalities, since it has been proven that their influence is, today, much elderly.
According to a platform study Tomson, it is estimated that 92 percent of people are more receptive to recommendations made by other users about brands or products, even if they don’t personally know who they’re recommending.
influencer China decides that it will no longer speak English
In China, one influencer It is giving something to talk about after revealing that it will stop speaking in English, a language that, in fact, it was learning and that it put into practice in its contents.
Known as “Tatala”, in the video that she uploaded to her Weibo account, she explains that, despite being a good student of the language, she has never felt satisfied with the entire learning process, also stating that her confidence has been seen harmed in several instances.
In the words of the “Tatala”, There are various barriers that make it impossible for a non-native speaker to learn English, such as their level of confidence, their ability to communicate and the prejudices of others.
“Native speakers have an easier life not because their English is better than mine, but because they have been ‘lucky’ to grow up in environments where their mother tongue acquisition matches that of the dominant language group.
Even if I’m not perfect in English, what does it matter? It is my second language. It is the lingua franca I was forced to learn. No matter how well or how poorly I speak English, I will have my voice. Ethnic minority, Chinese, Asian, I will have my snake tongue, my woman’s voice, my international student voice, my influencer: I will overcome the tradition of silence”, explains the influencer in her seven-minute video that can be seen at this link.
Currently, speaking English is one of the almost essential tools for professional or working life, considered the language of exchange par excellence and It has 1,348 million speakers, of which 379 million are native speakers.
However, for a few years there has been a call to preserve the mother tongue, especially in a world where the English language dominates the scene.
In France, to mention an example, a few months ago it was announced that English words such as “streamer” either “influencer“among others, with the aim of preserving the mother tongue.