- Index hide1 In a study titled “2018 Political Advertising Forecast” we found out how important social networks are in politics.2 The former mayor of the municipality of San Damián Texoloc, in Tlaxcala, Miguel Ángel Covarrubias, was another case of how a political situation transcends in networks.3 Within social networks, we see the gamer game in a government Facebook account as well as a message from house of cards in the voice of a Tlaxcalan politician.
The former mayor of the municipality of San Damián Texoloc, in Tlaxcala, Miguel Ángel Covarrubias, was another case of how a political situation transcends in networks.
The account of Facebook from the municipality of Chilcuautla broadcast a match gamer and in the error it demonstrated how important it is for governments to have control of their tools in social networks and true disciplines around this activity.
So important are social networks for governments that in 2020 they will be estimated by the “2018 Political Advertising Forecast”, that two thousand 847 million dollars had been invested in 2020, this only in the United States, so we can get an idea of how valuable these channels are for the government and politicians.
Error in gamer game
The government of Chilcuautla, Hidalgo, discovered how important the management of social networks is and the importance of having their security, when the page of Facebook that he administered, began to be filled with videos inappropriate for a government entity as a game gamer and three other videos related to the armed conflict in Ukraine, where Russia intervened.
The match gamer that remains public on the government’s Facebook page sparked criticism from users, as they did not know if it was an error by the community manager or a hackdue to the videos that were published later.
The transmission of the gamer game was entitled “Chilcuautla municipal government” and in it you could see gamers in full streaming of his joust of more than an hour duration.
All this happened on the “Chilcuautla municipal government” page, so the municipal government made the decision to change the domain and launch the “Chilcuautla municipal government” page, so through a statement that it shared only in its new page of Facebook the domain change could be reported.
In the page “Tips to protect your Facebook account and business page”the famous social network makes a series of recommendations to be able to shield the page against irregularities, so a first recommendation is to choose a secure password and use two-step authentication to further protect the account.
Another recommendation is that the permissions and roles of the page be reviewed, so that more than one administrator has access to it, so that in the event of an incident, a trusted person can support you by entering the page, in addition to having to reject friend requests from strangers, pay close attention to suspicious links and configure trusted contacts.
This unexpected action makes clear the challenge in digital political marketing, where security is key and creativity a detonator so that we not only see how the Facebook of a municipality transmits a game gameralso to politicians who are inspired and campaign on social networks, as happened with the former mayor of the municipality of San Damián Texoloc, in Tlaxcala, Miguel Angel Covarrubias Cervantes, who used art inspired by house of cards and speeches used in this series, to promote themselves.