Chick-fil-A remains America’s favorite restaurant

Chick-fil-A remains America’s favorite restaurant

Chick-fil-A it has become the favorite restaurant of American consumers. The firm, although with much less presence than others, it ranks above Domino’s, KFC, Burger King, Starbucks and other industry giants.

Chick-fil-A is a restaurant chain based in College Park, Georgia, which has been growing since its foundation in 1946. In July 2006, the chain had 1,300 stores in 37 states in the North American country. Meanwhile, the company’s latest report in 2019 indicated a growth of 2,361 establishments distributed between the United States, the United Kingdom, and Canada.

It is currently considered the second chain of restaurants based on US chicken, behind only KFC, its biggest competitor; however, the company’s system-wide sales in the United States were more than double that of its world-famous competitor Kentucky Fried Chicken (KFC). Taking this into account, KFC’s sales in the United States during that year only amounted to just over four and a half billion US dollars compared to 2019.

Chick-fil-A remains America’s favorite restaurant

According to the results of American Customer Satisfaction Index (ACSI) Restaurant Study 2021-2022, Chick-fil-A continues as the favorite restaurant of American consumers for the eighth consecutive year.

According to the data, customers still prefer full service, with a score of 80 (on a scale of 0 to 100), to fast food restaurants, which fell 2.6 percent to 76, with a gap that is closing. expanding.

The ACSI Restaurant Study 2021-2022 had as a reference the interviews with 20 thousand 143 clients. These were randomly chosen and contacted by email between April 2021 and March 2022, who assigned their corresponding ratings.

This is the complete list presented by the ACSI:

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Chick-fil-A, 83 points
Jimmy John’s, 79
Domino’s, 78
KFC, 78
Chipotle, 77
Panera Bread, 77
Pizza Hut, 77
Starbucks, 77
Arby’s, 76
Five Guys, 76
Papa Johns, 76
Burger King, 75
Little Caesars, 75
Panda Express, 75
subway, 75
Dairy Queen, 74
Dunkin’, 74
Sonic, 74
Wendy’s, 73
Jack in the Box, 72
Taco Bell, 72
Popeyes, 71
McDonald’s, 68

In terms of customer experience, full-service restaurants are again the preferred option. Among the issues that were taken into account to carry out this study, the quality of the mobile application, precision of the food order, courtesy and friendliness of the staff, quality of the drinks and food stand out.

The American Customer Satisfaction Index has been a national economic indicator for 25 years. It measures and analyzes customer satisfaction, with more than 400 companies in 47 industries and 10 economic sectors, including various federal and local government agency services.

Chick-fil-A and its presence in the North American market

The Chick-fil-A restaurant chain has been one of the most important in the North American market for years. Headquartered in Georgia, Chick-fil-A, the specialty chicken sandwich chain, reported systemwide sales of approximately $12.8 billion in 2020. That’s impressive considering it rose $1 billion million compared to the previous year.

Although the company is currently in first place in the ACSI, it still has little presence around the world, a fact that only surprises market analysts.

It may be time for fast food restaurant chains to return to prioritizing customer experience and deliver better customer satisfaction. This greatly benefits consumers and brands, since maintaining the mobile appsimproving customer service and checking the quality of the product will make an already positioned company better accepted.

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