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“Cheems” has more than 600,000 followers on Instagram.
The famous meme dog has her own online store with endless products such as: socks, t-shirts, stickersamong others.
Kathy, the owner of “Cheems”, opened the Instagram account of this famous dog on April 12, 2015.
Balltze, better known as “Cheems”, the famous dog of memes, he is in serious health. Through social networks her owner promised that she will not let him suffer, the shiba breed dog raised by Kathy is originally from Hong Kong.
Precisely on her Instagram account, the owner shared the sad news with her more than 600 thousand followers, noting that Cheems suffered a pleural effusion, which means fluid buildup between the tissues lining the lungs and chest. Since May 10, she began with complications when she was diagnosed with pancreatitis.
Quickly Social media users showed their support: “We love you Cheems”, “You can do it Cheems”, “Better Cheems”.
“Cheems” is famous for having become the face of various memes and stickers viral, currently, different brands and even government agencies have used their image as part of their marketing strategies. marketing.
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But resorting to memes to attract the attention of users can be very profitable, although experts assure that must be organic. An example was given by Bachoco when in 2022 he decided to create a meme about a video that was circulating about how several people from Puebla constantly bumped into a structure that delimited a bike lane. And it is that Bachoco is a brand that is known for creating different analogies. Practically the use of memes in advertising is intended to connect with consumers in an ingenious way. In fact, Bachoco’s publication became trending topic On twitter.
Today, memes are a communication and marketing tool for an endless number of brands, especially because they helps to generate recognition and to be in the top of mind of consumers.
Another example of how memes boosted a brand happened with the Korean series The Squid Game, which after its premiere unleashed endless memes that ended up driving people to watch the series.
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