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Checo Pérez has become a highly influential personality in the market.
A Forbes study placed Checo Pérez among the Formula One drivers with the highest income in the world.
Checo Perez Lost the Monaco Grand Prix of the F1but that did not prevent him from gaining attention on social networks, becoming ship Captain, at least during the seconds when the horn of a huge ship sounded.
Pérez’s influence is so great that it has allowed him to become one of the highest-earning Formula One drivers in the world, earning $26 million by 2022, as projected by Statista from a study of Forbes.
“max verstappen He was the highest paid Formula 1 driver in 2022, earning around $20 million in bonuses on top of a $40 million salary. In the same year, lewis hamilton He earned a salary of around $55 million,” he explained. Statista by presenting said study exclusively to subscribers of its platform.
Checo Pérez is now captain
Checo Pérez had a bad performance in the Monaco Grand Prix in the midst of various accidents with his vehicle, however, humor was not lacking in the Mexican who surprised by showing that he can also captain a boat, at least sound his horn.
Everything was documented on Instagram (@redbullracing) where the famous pilot blew the horn of the yacht in which the team is apparently staying Red BullWell, let’s remember that it is very common for teams of this magnitude on the French Riviera to stay on yachts due to the lack of accommodation.
Watching Pérez change turns from pilot to captain in an Instagram reel allows us to understand the value of creativity that drives social networks to create content at any opportunity the fans have. community managers following the old maxim that everything communicates.
Under this premise, it is important to recognize how important it becomes for personal brands to be present on social networks, where they find a key scheme to follow and most importantly, which is where they best identify with followers, especially when we see situations like the Monaco Grand Prix, where Pérez finished in 16th position.
Pérez’s appearance in a creative video generated by the community manager It is an interesting social media marketing strategy that many brands use to turn celebrities into authors of advertising stories without any waste, and we saw this in the World Cup that was played in the Arab market, when Louis Vuitton brought together in an advertising campaign two legends of this business as Lionel Messi and Cristiano Ronaldo.
The campaign brought together both personalities playing chess in the middle of the Vuitton universe that always uses its brand’s products to create this sensation of living hand in hand with the protagonists of its campaigns the experience of being a leading French brand in the luxury market. .
At the end of the World Cup match where Argentina won, Messi was also left with the exclusivity of being the only one of the two players to appear in the campaign Vuitton after said competition, so brands show where they lean the balance of content when it comes to conquering the consumer.
With the case of Pérez being the captain of a ship, even if it is honking his horn or that of Messi winning the campaign against Ronaldo with Louis Vuittonwho brought them together for a social media campaign during the World Cup, the person is the best resource for storytelling.