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Formula 1 reported that the country where it sells the most sports content is Mexico, thanks to the promotions of “Checo” Pérez.
Rolex invests $45 million per season in Formula 1, according to data from the watch company.
Ferrari is the richest team in Formula 1, with a budget of 260 billion dollars.
“Checo” Pérez announced through his social networks a new alliance with Nescafé where the brand invited him to be part of the family to promote its products. The Swiss company celebrates 75 years with special editions to impress its customers through its original flavors.
The pilot of the The Red Bull team became an ambassador for Nescafé this Wednesday, where both ‘Checo’ Pérez and the Nestlé family company, They seek to increase revenue and promote new promotions for this coffee. The Mexican wore this brand with a spectacular photo on his Instagram.
Fernando César, Vice President of Nestlé in Mexico, He thanked Sergio Pérez for agreeing to make an alliance with the coffee and beverage company, in addition to talking about the objectives they have to obtain greater growth in their sales.
I am very excited to be a NESCAFÉ brand ambassador
Taster’s Choice, an example of experience and commitment to quality that is enjoyed in every cup. @NescafeMX #ChecoPérezXTastersChoice pic.twitter.com/nhVLjGf3oz— Sergio Pérez (@SChecoPerez) April 26, 2023
“We are very excited to welcome to the NESCAFÉ Taster’s Choice family one of the most iconic and beloved Mexicans in the country, Sergio ‘Checo’ Pérez, an example of experience, commitment, quality and attention to detail that is just what that represents us as a brand. We are pleased to say that this alliance highlights the extraordinary talent of ‘Checo’ and recognizes the success he has achieved in his sports career”, commented Fernando César from Nestlé México.
Nescafé and its special edition products
Nescafé is celebrating 75 years of being in the market and for this reason it has created new flavors to make the palates of its customers fall in love, made with 100 percent Mexican grains. One of the flavors that Nescafé is producing is Nescafé Cosecha, which is made from blends and crops from the state of Veracruz, Chiapas, and Puebla.
On the other hand, Nestlé has had an increase in its income during the first quarter of 2023, since sales have registered a 9.8 percent increase in prices. According to data from Indeed, Nestlé pays Mexican employees from 2,500 to 25,000 pesos, depending on the position held in the company.
“Checo” Pérez and other income from brands
A few months ago “Checo” Pérez joined Ruffles with a commercial launched by the snack brand, which generated enthusiasm among many consumers according to reports on Twitter, the concept of the commercial was based on challenges to the pilot in which promised to win at every GP.
With the sponsorship of Ruffles, “Checo” Pérez began to have very good comments on Twitter by thousands of followers, in addition to signing an agreement with the Sabritas company.
