It is practically impossible that you do not know what is ChatGPT. The revolution that has awakened in just a couple of months has been of such magnitude that no one has remained indifferent. Even universities and educational centers have had to catch up with artificial intelligence so that their smartest students do not present essays and even exams by copying and pasting with the content generated by this tool.
What is yet to be discovered is the infinite possibility of professional applications What can we make of it? In part, because it is still in development. And also to a large extent, because it depends on the inventiveness of the people who use it. It is about testing their abilities and seeing how far we can demand that they apply their knowledge.
The experience as an entrepreneur and digital nomad and my restless nature have led me to always seek andeffective SEO strategies that solve problems or intricacies derived from any business. In the case of ChatGPT it was not going to be less, and from the first day the ideal was to carry out tests on the chatbot that would allow conclusions to be drawn without the influence of excessively negative or positive comments about this tool.
How to use ChatGPT?
If you are an entrepreneur, if you have a startup and you want to take it to the next level of the game, stay a little longer with me because I give you the keys to the artificial intelligence powered by OpenAI and, of course, how you can include it in your company’s workflows.
Why include ChatGPT in your business strategy
You probably already know what it is, but if you are a latecomer to the latest news and to put us all in context, let’s remember what it is about. ChatGPT is a GPT-3 artificial intelligence language model with over 175 million large-scale parameters trained by OpenAI. It can autonomously generate text and answer complex questions in a variety of languages and contexts used in applications such as natural language processing, automatic text generation, and automated dialog.
Don’t you think it’s amazing? So that you begin to get an idea of the naturalness of their answers, the previous paragraph is developed with this system and the only thing that has been done has been to check that the content was true and to adjust a couple of words.
How does the GPT3 work?
Before seeing some real applications for a startup, we are going to leave some of the main characteristics that are detected by doing some tests and tests:
- is able to offer accurate and complete answers. It can be adjusted to the number of words or characters you request.
- is trained to hold conversationsso it has the ability to recover the meaning and context of the questions that you have previously formulated within the same chat.
- Has the ability to express yourself naturallyfluent and really similar to human language, so it is very difficult to tell if it was generated by an AI or a person.
- But of course, You can still make mistakes (and you do), so you can’t choose to copy and paste the generated content. You will have to carry out a thorough review of the text and edit the data that you consider important. Use it as a support tool.
- Also, its knowledge is limited to events, dates, names, etc., that took place after 2021. It is not connected to the Internet, so it is still in the training and updating phase.
How can your startup improve with ChatGPT?
The million dollar question: What am I going to achieve by using ChatGPT in my company?
How can I save time, will it allow me to streamline processes or will it improve my content? Surely these are some of the doubts that have attacked you when learning about this tool or seeing how other technicians have already begun to include it daily in their marketing tasks.
As is normal in the face of any novelty or novel irruption, there is still a lot of reluctance about its quality or reliability, so it is best to walk with lead feet. That is, make sure review the content, correct the tool and do not fall into the copy and paste error without stopping to read and check the text that has generated you.
But don’t stop looking for real applications out of fear. Take a look at some of them below that you can apply in your company starting today.
Where can I use GPT3?
Due to its unique capabilities to generate written content automatically and with a much more than acceptable quality, companies are already beginning to include ChatGPT in their content strategy, since it is capable of creating texts in a wide variety of formats, such as articles for blogs, descriptions for product sheets of an e-commerce or email automation and responses for these or for customer service chats, for example.
Writing content for blogs
Its most obvious application is the writing of content for marketing strategies in any of its variants. You can ask him to write an article for your blog on the topic of your niche, with a certain extension of words and including keywords that you want to appear in the text. You can also limit the use of words that you do not want to include in the text, ask them not to mention the competition or even be much more specific and ask that certain words appear in specific paragraphs or in headlines.
For example, imagine that your company is an online search engine for travel offers. ChatGPT can support you in the creation of travel guides, comparisons of hotels or cities to visit on vacation, with the family or getaways for couples.
idea generation
Sometimes the muses leave and it’s hard to bring them back quickly. If it happens to you that you get stuck and sometimes you don’t know what to write about, you can enter a key idea in ChatGPT and ask it to offer you alternatives to create the content yourself.
For example, it can offer you a list of headlines, topics, and even headlines for your content.
Creation of a content calendar
By carrying out some tests, you can verify that this AI is capable of designing a content calendar by introducing the specific specifications to the chat. You can ask them to create a content calendar by setting the time (monthly, yearly, by dates or ephemeris…), the topic and even the platform (for Instagram, for TikTok, for YouTube…)
Creation of specific content for platforms
It is capable of writing a script for a YouTube video, for example, in the tone you want and in the order you determine. It is also capable of structuring content that you already have and there are even those who record their meetings with tools like Otter.ai and then ask ChatGPT for a summary of it.
Development of the content of product sheets
For an online store, ChatGPT can be extremely useful in supporting the creation of product listing content. You can make catalog descriptions, saving a lot of time and effort, which you will only have to review to check the content or modify aspects that do not match the original characteristics.
Improving the Google EAT of your website
Including ChatGPT in your company can be a success because it has a large volume of encyclopedic, precise and rigorous knowledge, including scientific articles and publications related to issues that affect the Your Money or Your Life (YMYL) of users, such as medical or financial data. This functionality can help improve user confidence in the brand and position it as a trusted and authoritative source in its health niche, which will have an impact on the EAT (Expertise, Authoritativeness, Trustworthiness) that Google interprets from your website.
Development of frequent responses
Any company can apply OpenAI chat to develop automated answers to customer service and support FAQs, and even to FAQ sections of a website or e-commerce, which will improve the customer or user experience.
personal branding
For example, an entrepreneur can use ChatGPT to generate articles about their industry or experience, which can help build their personal brand and attract potential customers.
In conclusion
Experiment and do as many tests as you want at the moment that the tool is free, since there will soon be ChatGPT Professional, a paid version that will offer improvements for more demanding users. You just have to access its official website and create a completely free account. There are professionals who already maintain that ChatGPT could put an end to Google and the rest of the search engines. In summary, ChatGPT is a valuable tool for companies and entrepreneurs due to its ability to generate high-quality written content and in a very fast automatic way that saves marketing teams time and effort, and can improve the customer experience and build your brand.
Javier Gazquez Extroverted, cheerful, creative and inveterate in the internet world. Twelve years ago I founded Interamplify, an international positioning agency of which I am the current CEO. Expert in link building and SEO and content strategies with an entrepreneurial vision that allows me to detect business options globally.
