The change of opinion of Audi is a fact. The historic European automaker already sees the electric car as profitable as the traditional internal combustion engine vehicle. Markus Duesmann, CEO of Audi, has made some important statements in this regard.
Markus Duesmann, CEO of Audi, has made statements that show that traditional manufacturers have gotten down to work. The most historic companies in the European automotive industry have started to do their homework and are tackling zero-emission mobility comprehensively. The economic results do not envy those of the internal combustion engine.
For the top leader of the firm of the four rings, the electric car can be as profitable as an internal combustion engine car (ICE for its acronym in English) within a period of two to three years. These statements made by Duesmann coincide with the announcement made by the company to accelerate the electrification process of its entire range.
A mindset shift sweeping across the auto industry
The mindset shift is beginning to spread among the industry’s top executives as the potential of pure electric mobility is discovered. In the case of Duesmann, it is considered that the Electric car profit can be 11% higher than current cars with internal combustion engine.
With the aim of selling three million cars in 2030, discovering that if these are electric can maximize business profit, it is a wake-up call that boosts the motivation of the management class of car brands in the Old Continent.
The first steps started with the audi electric range They may call into question the profitability of the electric car, but as platforms consolidate and economies of scale begin to develop. The numbers add up and the potential of the new mobility will be seen in the income statement in a favorable way.
The hundreds of thousands of jobs associated with the electric car industry
The industry behind the electric car is valued at 36,000 million euros and it brings with it up to half a million jobs in Spain. Meanwhile, the European Commission announces that only the industry associated with electric car batteries generates a new workforce of 800,000 jobs.