Changan brings two new models and more dealerships
As part of the expansion strategy that the Chinese brand will launch in the country, more exclusive Changan dealerships will open in the second half of the year and two new models will be launched.
Motornation currently offered three Changan models in the Mexican market: the Alsvin sedan, the C35 subcompact SUV and the C55 compact SUV. Saenz explained that two more will be added to these three models.
The brand will also continue to open more exclusive Changan dealerships from dealer groups that currently have a Motornation store, plus some new ones. dealers.
“A year and a half ago we started to open some Changan dedicated stores and this year there will be a strong expansion of dedicated stores. A week ago we inaugurated one in Guadalajara, for example, ”he explained.
What will happen to Motornation?
Motornation is the subsidiary of Grupo Picacho that focuses on the commercialization of Chinese brands in 30 dealerships. A network developed in conjunction with 15 other partners.
This business division represented 25% of Grupo Picacho’s sales volume in 2022, which amounts to about 10,000 units per year. The rest of the sales come from the units of seven other brands: Ford, Peugeot, Mazda, Lincoln, Jaguar-Land Rover and Volvo.
Saenz assured that “Motornation does not disappear from the Changan scene.” The idea is that the distributors that were born under the umbrella can now also have a Changan dealership.
This was the best-selling brand within the Motornation ecosystem, and the gap it will leave will be filled with another Chinese brand.
“I can say that it is a big brand and that the negotiations are well advanced,” Saenz said. “Ultimately we see our project as a brand incubator that helps companies introduce their products to the local market,” he added.
And what will happen to customers who bought a Changan model?
So far this year, Motornation has sold 2,448 Changan units, according to Inegi data. And Saenz said that all the conditions under which these models were sold, and the past ones, will not change. The guarantees will be respected, as well as the financing conditions and road assistance.
“Customers continue to have support and they continue to be respected for everything. All the value of the brand is security offering ”, she concluded.